Strategic Social Media Director: Public Affairs & Analytics

The Leading Niche; San Diego (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

The Leading Niche in San Diego seeks a seasoned public affairs professional to lead CNSP’s force-wide social media strategy. You will produce high-impact campaigns, coordinate with Navy leaders, and use analytics to strengthen reach and message consistency.

You will develop integrated plans, turn narratives into posts, oversee quality control and OPSEC, and provide training and guidance to units and UPARs, with a secret clearance required.

Qualifications

• Bachelor’s degree in a relevant field OR four years of equivalent professional experience.
• Enterprise social media planning, editorial quality control, visual content development and analytics capabilities.
• Ability to advise senior stakeholders, deliver formal training, manage competing campaigns and respond to rapid-turn deadlines.
• Strong understanding of social platform operations and disciplined handling of approval/OPSEC requirements.
• Secret Security Clearance required.

Responsibilities

• Develop and manage integrated social media strategies and campaign plans consistent with CNSP, Pacific Fleet and Navy communication priorities.
• Turn approved public affairs narratives into effective posts, captions, infographics, visual stories and short-form video concepts for approved platforms.
• Edit, proofread, fact-check and quality-control all draft social content for Navy editorial standards and OPSEC; present drafts to the PAO for final review and release approval.
• Provide authoritative social media guidance, including account establishment, verification, access recovery, platform security and troubleshooting, to afloat and ashore units and Unit Public Affairs Representatives (UPARs).
• Develop and deliver social media policy, digital safety, best-practice and OPSEC briefings for prospective commanding officers, executive officers and command leadership.
• Coordinate with Navy Mass Communication Specialists, Public Affairs Officers and the web/multimedia teams to capture field content and synchronize messaging.
• Analyze channel and campaign analytics, audiences, performance indicators and sentiment; provide recommendations and performance reporting.
• Maintain organized archives of approved social media assets, campaign records and version-controlled content.

Skills

Social media strategy

Content creation

Analytics

Public training

Stakeholder management

OPSEC compliance

Security clearance

Education

Bachelor's degree or four years of equivalent professional experience

Job description

The Leading Niche in San Diego seeks a seasoned public affairs professional to lead CNSP’s force-wide social media strategy. You will produce high-impact campaigns, coordinate with Navy leaders, and use analytics to strengthen reach and message consistency.

You will develop integrated plans, turn narratives into posts, oversee quality control and OPSEC, and provide training and guidance to units and UPARs, with a secret clearance required.