Strategic Social & Content Lead — Remote

Consertus; United States; Remote; USD 68,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health coverage

Pet insurance

Legal insurance

Supplemental health plans

401(k) with company match

10 paid company holidays

PTO 15–25 days

Consertus Academy access

Job summary

Consertus is seeking a creative, strategic, and highly organized Social Media & Content Specialist to manage our social media presence and translate brand, corporate communications, and marketing initiatives into compelling content that strengthens awareness, credibility, and engagement.

Reporting to the Vice President of Brand & Corporate Communications, this hands-on specialist will manage social editorial planning, content creation, publishing, community engagement, analytics, and

Qualifications

• 4 to 7 years of experience in social media, content marketing, digital marketing, corporate communications, or a related field.
• Experience independently managing professional social media channels, publishing schedules, and content calendars.
• Excellent writing, editing, storytelling, and editorial judgment, including the ability to simplify complex subject matter.
• Strong understanding of B2B social media and content marketing, particularly LinkedIn.
• Experience working with senior executives or business leaders to develop social content, thought leadership, or executive communications.
• Experience with social media management and analytics platforms and the ability to translate performance data into actionable recommendations.
• Strong organization, project management, stakeholder management, and deadline management skills.
• Ability to balance strategic thinking with hands-on execution and collaborate effectively with executives, subject-matter experts, and creative teams.
• Portfolio or work samples demonstrating social media writing, campaigns, content development, or channel management.

Responsibilities

• Develop and manage social media plans across relevant platforms, including monthly and quarterly editorial calendars, publishing schedules, and platform-appropriate messaging.
• Manage day-to-day channel publishing and operations, with attention to audience needs, brand consistency, and timely execution.
• Monitor platform trends, emerging formats, competitor activity, and industry conversations to identify opportunities for visibility, engagement, and audience growth.
• Build efficient processes for content intake, creative requests, approvals, and publishing.
• Proactively source stories and content opportunities from project milestones, client successes, employee experiences, events, industry insights, company news, and awards.
• Write and edit engaging, on-brand social copy and adapt articles, webinars, customer stories, presentations, announcements, and thought leadership into compelling social content.
• Develop creative briefs and direction for graphics, video, and digital assets; collaborate with the Brand Creative Team and outside creative resources as needed.
• Work with executives and subject-matter experts to translate complex business, technical, and AI topics into accessible, compelling content while maintaining an authentic voice and consistent brand positioning.
• Support senior leaders in using LinkedIn effectively, including developing content, identifying opportunities to engage their networks, and sharing Consertus' expertise, services, and AI solutions.
• Apply sound editorial judgment and coordinate appropriate client, project, legal, and confidentiality approvals before publication.
• Support website copy, articles, employee and project spotlights, campaign messaging, and other branded marketing communications materials.
• Coordinate industry award submissions, including information gathering, drafting, stakeholder input, and deadline management.
• Assist with executive perspectives, thought leadership, conference communications, event promotions, company milestones, and post-event recaps.
• Organize and maintain marketing content and assets to keep materials accurate, current, and accessible.
• Monitor social comments, questions, brand mentions, and relevant industry conversations; respond or escalates as appropriate.
• Identify opportunities to strengthen engagement with customers, prospects, partners, employees, and industry communities and support executive visibility and employee advocacy.
• Track reach, engagement, traffic, audience growth, and other relevant performance indicators, sharing regular reports and actionable recommendations.
• Test messaging, formats, and approaches, using audience insights and performance data to continuously improve results.
• Partner with Marketing, Sales, Corporate Communications, leadership, the Brand Creative Team, and subject-matter experts to support marketing and business objectives.
• Coordinate deadlines, deliverables, stakeholder reviews, and approval workflows to ensure timely, accurate, high-quality content.
• Operate independently, recommend new ideas, and help establish scalable, repeatable content management practices.

Skills

Social media management

LinkedIn expertise

Executive communications

Content writing

Social media analytics

Editorial judgment

Project management

Brand storytelling

Tools

Canva

Adobe Creative Cloud

HubSpot

Hootsuite

Sprout Social

Buffer

Job description

Consertus is seeking a creative, strategic, and highly organized Social Media & Content Specialist to manage our social media presence and translate brand, corporate communications, and marketing initiatives into compelling content that strengthens awareness, credibility, and engagement.

Reporting to the Vice President of Brand & Corporate Communications, this hands-on specialist will manage social editorial planning, content creation, publishing, community engagement, analytics, and