Strategic Promotions & Communications Lead (Music Dept)

Commonwealth of VA Careers; Charlottesville (VA); On-site; USD 70,000 - 75,000; Full time

Job summary

The University of Virginia’s Music Department seeks a collaborative, organized communications professional to lead marketing and promotions, connecting audiences with programs, events, and opportunities.

This role blends strategy with hands-on work, including campaigns, content and graphics, website updates, and building tools to streamline daily communications. The position may expand to broader arts responsibilities based on success.

Qualifications

• Education: Bachelor's degree required.
• Experience: 3+ years of relevant experience.
• Licensure: None.

Responsibilities

• Develop and implement marketing and communications plans that promote departmental identity, programs, events, and accomplishments.
• Coordinate campaigns and outreach that build audience engagement and support student recruitment.
• Collaborate with departmental partners to identify audiences, messages, channels, and timing, and with College and University communications teams to amplify departmental stories.
• Manage communications across email, web, social media, and print, including announcements, event promotions, program information, and departmental updates.
• Maintain accurate, current, and engaging website content.
• Create and coordinate departmental graphics and promotional materials, ensuring alignment with University and College brand standards.
• Develop and maintain reusable templates, preferred language, consistent email signatures, and organized creative assets.
• Maintain a communications calendar and coordinate deadlines, content review, production, and contributions from departmental partners.
• Manage the promotions budget and resources, track expenses, and keep leadership informed of needs and commitments.
• Supervise student promotion assistants through clear assignments, expectations, and feedback.
• Manage competing requests and improve tools and workflows to support timely, consistent communications.
• Track audience engagement, promotional results, and communications trends using appropriate technology.
• Report findings to departmental leadership and use data and feedback to refine communications and promotional efforts.

Skills

Marketing communications

Content creation & graphics

Website maintenance

Budget management

Team leadership

Student staff supervision

Education

Bachelor's degree

Job description

The University of Virginia’s Music Department seeks a collaborative, organized communications professional to lead marketing and promotions, connecting audiences with programs, events, and opportunities.

This role blends strategy with hands-on work, including campaigns, content and graphics, website updates, and building tools to streamline daily communications. The position may expand to broader arts responsibilities based on success.