Strategic Product Marketing Manager - B2B SaaS

Anza RE, LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis.

This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company.

Qualifications

• Bachelor’s degree required.
• 3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end.

Responsibilities

• Go-to-Market & Launches: plan and execute launches for new features and changes in GTM strategy; collaborate with product, marketing, sales, customer success, and leadership.
• Positioning & Competitive Intelligence: maintain value proposition, develop audience messaging, and lead competitive positioning.
• Sales Enablement & Training: train teams on releases, messaging, and proof points; be the go-to person for the demo environment.
• Customer Proof Points & Webinars: conduct customer interviews, develop case studies and proof points; build a library organized by vertical and persona; create webinar content.
• Cross-Functional Collaboration: advise on terminology and UX copy; identify visuals for website, collateral, emails, social, and other channels.

Skills

GTM leadership

Sales enablement

Customer interviews

Webinar content creation

Data analysis

Education

Bachelor’s degree

Job description

Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis.

This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company.