Strategic Product Marketing Director (Global)

ASM; Phoenix (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

ASM is seeking a Director of Product Marketing to lead technical marketing for a portfolio of semiconductor equipment. You will engage with account teams and customers, shaping product strategy and ensuring HVM-readiness timelines.

This role collaborates with R&D, Sales, and Finance across regions (USA, Japan, Korea), managing roadmaps, market analysis, and promotional activities for conferences and product launches.

Qualifications

• 10+ years of semiconductor/capital equipment experience, with significant marketing or process-hardware background.
• Master's or PhD in Materials Science or engineering.
• Understanding of product life cycle and technical marketing.
• Experience with capital equipment systems in semiconductor.
• Experience with plasma-based equipment and sub-systems.
• PEALD or PECVD experience preferred.
• Direct customer engagement or supplier management background preferred.
• Ability to travel globally.

Responsibilities

• Maintain product roadmaps for a portfolio of products and align priorities with customers.
• Support technical meetings and create/manage customer presentations.
• Own market requirements specs and align with development priorities.
• Prepare market strategies and product strategy presentations for executives.
• Work with finance on NPV and IRR analyses and cost models.
• Create business plans, forecasts, and competitive analyses.
• Drive cross-functional teams to meet product margins.
• Lead new product introductions with market analysis and business plans.
• Support product development with specs and customer demos.
• Create promotional materials for conferences and launches.

Skills

Technical marketing

Product marketing

Market analysis

Customer engagement

Cross-functional collaboration

Travel willingness

Leadership

Portfolio management

Strategic planning

Financial modeling

Education

Master's or PhD in Materials Science / Electrical / Chemical / Mechanical Engineering

Tools

NPV/IRR analysis

Plasma-based equipment

Product lifecycle tools (PLM)

Job description

ASM is seeking a Director of Product Marketing to lead technical marketing for a portfolio of semiconductor equipment. You will engage with account teams and customers, shaping product strategy and ensuring HVM-readiness timelines.

This role collaborates with R&D, Sales, and Finance across regions (USA, Japan, Korea), managing roadmaps, market analysis, and promotional activities for conferences and product launches.