Strategic Product Marketing & Communications Lead

Caterpillar Inc; Chicago (IL); On-site; USD 108,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Career development

Incentive bonus

Parental leave

Job summary

Caterpillar Inc. is seeking an experienced product marketer to shape go-to-market strategy for complex enterprise technology. You will develop positioning, campaigns, presentations, demos, and end-user content to make advanced capabilities accessible and valuable.

The role blends strategic direction with hands-on production across web content, emails, and video. You will collaborate with product, sales, and engineering to translate roadmaps into compelling narratives, measure performance, and

Qualifications

• Demonstrated experience in B2B product marketing, marketing communications, or go-to-market strategy for technology-based products.
• Proven ability to develop product narratives, positioning, messaging, launch plans, and adoption campaigns.
• Exceptional writing, editing, presentation, and verbal communication skills, with the ability to simplify technical concepts for executive and end-user audiences.

Responsibilities

• Own product marketing strategy: develop and execute integrated product marketing plans; plan launches and adoption campaigns.
• Build positioning and messaging: translate dealer needs, product capabilities, and insights into differentiated positioning and audience-ready messaging.
• Turn technology into stories: partner with product teams to convert roadmaps and features into executive-ready visuals and end-user communications.
• Create high-impact content: write and design marketing assets across web pages, one-pagers, presentations, emails, blogs, and guides.
• Develop demos and video content: create demo narratives and scripts, record and edit short product videos.
• Drive dealer insight and adoption: gather dealer feedback to improve messaging and campaigns.
• Measure and optimize performance: define KPIs and use analytics/AI tools to improve ROI.
• Lead cross-functional delivery: coordinate with product, sales, engineering, and agencies.

Skills

Product marketing

Storytelling

Visual creativity

Technology fluency

PowerPoint

Microsoft 365

Adobe Creative Cloud

Figma

Marketing analytics

A/B testing

Tools

PowerPoint

Microsoft 365

Adobe Creative Cloud

Figma

Job description

Caterpillar Inc. is seeking an experienced product marketer to shape go-to-market strategy for complex enterprise technology. You will develop positioning, campaigns, presentations, demos, and end-user content to make advanced capabilities accessible and valuable.

The role blends strategic direction with hands-on production across web content, emails, and video. You will collaborate with product, sales, and engineering to translate roadmaps into compelling narratives, measure performance, and