Product Marketing Specialist — Campaigns, Content & Creatives

Caterpillar Inc.; Chicago (IL); On-site; USD 89,000 - 134,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off plan

401(k) savings plans

HSA and FSAs

Tuition reimbursement

Job summary

Caterpillar Inc. is seeking an early-career marketer in Chicago to help turn marketing plans into polished campaigns, presentations, and digital assets.

You will work with product marketers and cross-functional partners to develop content in PowerPoint and Adobe Creative Cloud, coordinating multiple deliverables and advancing work with initiative. The role emphasizes collaboration with product management, sales, and design, with a focus on delivering on-brand materials and learning the product

Qualifications

• Bachelor’s degree in marketing, communications, advertising, design, business, or related field.
• Proficiency in Microsoft PowerPoint and working knowledge of Microsoft 365.
• Experience with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat).
• Strong written and verbal communication, with attention to grammar and detail.

Responsibilities

• Coordinate and deliver integrated marketing campaigns and product launches.
• Develop and update presentations, emails, web copy, and campaign assets.
• Create clear PowerPoint decks for internal teams and leadership audiences.
• Provide creative support with Adobe tools for assets and layouts.
• Track timelines, reviews, approvals, and deliverables to ensure on-time launches.
• Collaborate with product marketing, sales, design, agencies, and regional teams.
• Maintain brand quality and consistency across materials.
• Support campaign results tracking and summarize key takeaways.
• Learn the product, audience, and marketing best practices to improve future work.

Skills

PowerPoint

Adobe Creative Cloud

Content development

Campaign coordination

Brand standards

Cross-functional collaboration

Written/verbal communication

Education

Bachelor’s degree in marketing

Tools

Microsoft 365

Job description

Caterpillar Inc. is seeking an early-career marketer in Chicago to help turn marketing plans into polished campaigns, presentations, and digital assets.

You will work with product marketers and cross-functional partners to develop content in PowerPoint and Adobe Creative Cloud, coordinating multiple deliverables and advancing work with initiative. The role emphasizes collaboration with product management, sales, and design, with a focus on delivering on-brand materials and learning the product