Strategic Product Manager, Programmatic OOH Platform

T-Mobile; City of Rochester (NY); Hybrid; USD 109,000 - 219,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k) plan

Money coaching services

Job summary

T-Mobile, through Vistar Media (Adstruc), seeks a Product Manager to own the product vision and roadmap for the Adstruc platform within the broader Vistar suite. You will work with engineering, sales, marketing, customers and partners to evolve Adstruc from traditional OOH planning to a more automated, programmatic future.

You will define the product strategy, manage backlogs, write user stories, and collaborate across teams to deliver high-quality features, while expanding into international

Qualifications

• 2-4 years of product management experience, preferably with platform technologies and cloud-based solutions.
• Proven ability to define product vision, translate it into actionable roadmaps, and lead cross-functional teams to deliver high-quality products.
• Customer-oriented mindset with empathy for end-users and passion for solving problems.
• Strong product sense with an opinionated view of well-designed product and customer experience.
• Strong technical acumen with ability to understand software systems, API integrations, and data modeling.
• Excellent communication skills to distill complex discussions, write succinct product specs, and present to senior stakeholders.
• Ability to balance short-term wins with long-term product vision.
• Self-starter with a team player attitude in a fast-paced environment.

Responsibilities

• Develop a strong understanding of the traditional OOH planning and buying process to inform product decisions.
• Manage and align the product backlog, prioritize features, write user stories, and work with UI/UX to refine tickets.
• Collaborate with engineering on strategy and roadmaps to enhance Adstruc solutions for traditional OOH.
• Drive integration of Adstruc capabilities into Vistar’s other products for seamless UX.
• Support launches of new initiatives impacting customer workflows in traditional OOH.
• Measure product usage and collect feedback for iterations and improvements.
• Play a key role in expanding Adstruc into international markets.

Skills

Product management

Cross-functional leadership

Technical acumen

Communication

Roadmap definition

User/story writing

Job description

T-Mobile, through Vistar Media (Adstruc), seeks a Product Manager to own the product vision and roadmap for the Adstruc platform within the broader Vistar suite. You will work with engineering, sales, marketing, customers and partners to evolve Adstruc from traditional OOH planning to a more automated, programmatic future.

You will define the product strategy, manage backlogs, write user stories, and collaborate across teams to deliver high-quality features, while expanding into international