Strategic Product Manager: Marketing Data & Loyalty

Apex Systems; Addison (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with company match

ESPP

Job summary

Everforth Apex in Addison, TX is seeking a strategic Product Manager with a data and analytics focus to lead Analytics Product initiatives in Marketing, Loyalty and MarTech. You will define the vision, own the roadmap, manage stakeholders, and partner with CRM, Digital, Loyalty and Marketing teams.

The role combines product leadership with data governance, data platforms, and BI tools (Tableau, MicroStrategy), plus PM tools (Jira, Smartsheet).

Qualifications

• 4 years of professional experience managing timelines for engineering, analytics, or technical initiatives.
• 3 years of project/product management experience with requirements gathering and roadmap development.
• Experience in Marketing, Loyalty, CRM, or MarTech domains.
• Strong understanding of the data lifecycle, data products, data governance, and data platforms.
• Proven ability to define vision, build roadmaps, prioritize initiatives, and drive business outcomes.
• Excellent communication and presentation skills with leadership reporting experience.
• Experience with BI tools (Tableau, MicroStrategy) and PM tools (Jira, Smartsheet).

Responsibilities

• Define and communicate the vision for Marketing, Loyalty, and MarTech data transformation initiatives, including timelines and opportunities.
• Lead project and product management activities: product definition, roadmap development, scope management, and budget oversight.
• Serve as a Data SME, guiding requirements, business context, and data-related decisions.
• Collaborate with CRM, Digital, Loyalty, MarTech, and Marketing teams to identify business needs and required datasets.
• Develop roadmaps, manage budgets, drive timelines, and facilitate executive communications.
• Maintain regular communications with governance committees, leadership teams, and key stakeholders.
• Partner with CRM teams on Master Data Management initiatives, including CDP implementation.
• Own outcomes, elevate issues proactively, and drive conversations for project success.

Skills

Product management

Data analytics

Stakeholder management

MarTech

Education

Bachelor's degree

MBA/Master's degree

Tools

Tableau

MicroStrategy

Jira

Smartsheet

Job description

Everforth Apex in Addison, TX is seeking a strategic Product Manager with a data and analytics focus to lead Analytics Product initiatives in Marketing, Loyalty and MarTech. You will define the vision, own the roadmap, manage stakeholders, and partner with CRM, Digital, Loyalty and Marketing teams.

The role combines product leadership with data governance, data platforms, and BI tools (Tableau, MicroStrategy), plus PM tools (Jira, Smartsheet).