Strategic PR Lead, Association & Membership

PGA of America; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

The PGA of America in San Francisco seeks a Public Relations Lead, Association & Membership, to elevate the visibility of more than 30,000 PGA Golf Professionals and the Association’s work. You will oversee media relations, craft strategic communications, and serve as a connector between internal teams, media, and the community.

Responsibilities include writing and editing press materials, developing messaging, maintaining editorial calendars, and coordinating with Governance, Education, Career

Qualifications

• Bachelor’s degree in journalism, communications, English, public relations or related field.
• Five years experience in public relations, journalism, or corporate communications.
• Portfolio demonstrating published writing experience required.
• Exceptional writing, editing, and proofreading skills with AP style.
• Proven ability to write for multiple formats and audiences (press releases, social copy, executive messaging, long-form articles).
• Experience working with media outlets and building relationships with reporters and editors.
• Familiarity with the golf industry is preferred.

Responsibilities

• Write, edit, and proofread press releases, media pitches, scripts, executive talking points, and Q&A documents that clearly and accurately represent the approved strategy.
• Develop and maintain a consistent editorial voice across all earned media materials, ensuring adherence to AP style and PGA of America brand guidelines.
• Prepare and update media kits, fact sheets, bios, and backgrounders to support both proactive outreach and respond to media inquiries.
• Develop and nurture relationships with traditional, new, and non-traditional media outlets, including local, regional, national, and diverse publications, by pitching relevant stories and customizing messaging for each audience and platform.
• Collaborate with teams across the PGA, such as Membership, Governance, Career Services, Education, PGA Sections and REACH Foundation, to identify newsworthy stories and ensure messaging accuracy.
• Manage editorial calendars and deadlines to ensure timely, high-quality content delivery.
• Serve as the primary liaison for internal teams, PGA Sections, and PR agencies—collaborating on strategic plans, generating awareness, securing media coverage, and overseeing the PR hub and calendar for internal news release coordination.
• Collaborate with agencies on monthly and quarterly media coverage reporting, including editing and distributing reports to leadership.
• Partner with Digital and Marketing teams to distribute content, generate awareness, and track engagement across digital platforms.
• Support and coordinate media interviews and speaking opportunities for senior management and leadership.

Skills

Writing

Editing

AP style

Media relations

Strategic communications

Public speaking

Journalism

Relationship building

Education

Bachelor’s Degree in Journalism, Communications, English, Public Relations, or related field

Tools

Gmail

Google Drive

Google Docs

AI tools

Job description

The PGA of America in San Francisco seeks a Public Relations Lead, Association & Membership, to elevate the visibility of more than 30,000 PGA Golf Professionals and the Association’s work. You will oversee media relations, craft strategic communications, and serve as a connector between internal teams, media, and the community.

Responsibilities include writing and editing press materials, developing messaging, maintaining editorial calendars, and coordinating with Governance, Education, Career