Senior PR Lead, Association & Member Communications

PGA of America; Frisco (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

The PGA of America is seeking a Public Relations Lead, Association & Membership to elevate the visibility of its 30,000 PGA Golf Professionals and the Association’s work. You will oversee media relations, strategic communications, and messaging for governance, career services, education, coaching, and REACH Foundation.

You will build relationships with media and internal teams, manage editorial calendars, and collaborate with digital and marketing teams to distribute content and measure impact.

Qualifications

• Bachelor’s degree in Journalism, Communications, English, Public Relations or related field.
• Five years experience in public relations, journalism, or corporate communications.
• Portfolio demonstrating published writing experience required.
• Excellent writing, editing, and proofreading skills with AP style.
• Proven ability to write for multiple formats and audiences (press releases, social copy, executive messaging, long-form articles).
• Experience working with media outlets and building relationships with reporters and editors.
• Familiarity with the golf industry is preferred.
• Knowledge of national, regional, and local media; strong cross-functional collaboration; proficiency with Google tools; basic AI concepts.

Responsibilities

• Write, edit, and proofread press releases, media pitches, scripts, executive talking points, and Q&A documents that clearly and accurately represent the approved strategy.
• Develop and maintain a consistent editorial voice across all earned media materials, ensuring adherence to AP style and PGA of America brand guidelines.
• Prepare and update media kits, fact sheets, bios, and backgrounders to support both proactive outreach and respond to media inquiries.
• Develop and nurture relationships with traditional, new, and non-traditional media outlets, including local, regional, national, and diverse publications, by pitching relevant stories and customizing messaging for each audience and platform.
• Collaborate with teams across the PGA, such as Membership, Governance, Career Services, Education, PGA Sections and REACH Foundation, to identify newsworthy stories and ensure messaging accuracy.
• Manage editorial calendars and deadlines to ensure timely, high-quality content delivery.
• Serve as the primary liaison for internal teams, PGA Sections, and PR agencies—collaborating on strategic plans, generating awareness, securing media coverage, and overseeing the PR hub and calendar for internal news release coordination.
• Collaborate with agencies on monthly and quarterly media coverage reporting, including editing and distributing reports to leadership.
• Partner with Digital and Marketing teams to distribute content, generate awareness, and track engagement across digital platforms.
• Support and coordinate media interviews and speaking opportunities for senior management and leadership.
• Maintain a strong understanding of the PGA of America's strategic plan, golf industry issues, and external opportunities to inform and prioritize PR planning.
• Coordinate interview tracking and Association fact sheets, and support media monitoring and daily distribution of industry headlines to keep stakeholders informed.
• Use wire services, MailChimp, and other PR technologies for distribution and reporting metrics.

Skills

Editorial writing

Media relations

AP style

Strategic communications

Project management

Gmail

Google Drive

Google Sheets

Google Docs

AI basics

Education

Bachelor’s Degree in Journalism or Communications

Tools

Gmail

Google Drive

Google Sheets

Google Docs

Job description

The PGA of America is seeking a Public Relations Lead, Association & Membership to elevate the visibility of its 30,000 PGA Golf Professionals and the Association’s work. You will oversee media relations, strategic communications, and messaging for governance, career services, education, coaching, and REACH Foundation.

You will build relationships with media and internal teams, manage editorial calendars, and collaborate with digital and marketing teams to distribute content and measure impact.