Strategic Partnerships Marketing Manager

WEBTOON Entertainment Inc.; El Segundo (CA); On-site; USD 115,000 - 145,000; Full time

Benefits offered by this job

Career development

Generous PTO & Parental Leave

401K Contributions

Discount program

Winter break shutdown

Job summary

WEBTOON Entertainment Inc. is seeking an experienced Marketing Manager, Partnerships to spearhead end-to-end co-marketing and brand collaboration campaigns that celebrate WEBTOON IP and creators.

You will ideate, pitch, and execute strategic collaborations with senior external partners and cross-functional teams. You will sit at the nexus of pop culture, storytelling, and go-to-market execution, expanding WEBTOON’s reach and driving KPIs across campaigns and activations.

Qualifications

• 5+ years in entertainment or consumer marketing.
• 3+ years leading co-marketing campaigns.
• Proven portfolio with decks, GTM, and measurable outcomes.
• Excellent pitch and storytelling to senior executives.
• Full-funnel experience across social, video and digital.
• Knowledge of social, influencer marketing, PR and activations.
• Understanding fandom audiences and communities.

Responsibilities

• Lead end-to-end partnership campaigns from concept to launch.
• Develop original partnership concepts and pitch decks.
• Own GTM plans with objectives, audiences, messaging, budgets.
• Coordinate with cross-functional teams for assets and approvals.
• Monitor KPIs and derive actionable insights.
• Stay ahead of trends in entertainment and fandom.
• Align with senior partners and ensure on-brand execution.

Skills

Partnerships

Campaign Leadership

Pitch Decks

GTM Strategy

Cross-functional

Fandom Marketing

Analytics

Job description

WEBTOON Entertainment Inc. is seeking an experienced Marketing Manager, Partnerships to spearhead end-to-end co-marketing and brand collaboration campaigns that celebrate WEBTOON IP and creators.

You will ideate, pitch, and execute strategic collaborations with senior external partners and cross-functional teams. You will sit at the nexus of pop culture, storytelling, and go-to-market execution, expanding WEBTOON’s reach and driving KPIs across campaigns and activations.