Global Partnerships Marketing Lead

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands); El Segundo (CA); On-site; USD 115,000 - 145,000; Full time

Benefits offered by this job

Health benefits (vision & dental)

Generous PTO & parental leave top-up

401K contributions

Commuter benefits

WEBTOON discount program

Job summary

WEBTOON Entertainment Inc. in California seeks a Marketing Manager, Partnerships to lead end-to-end co-marketing and brand partnership campaigns, ideating, pitching, and executing collaborations that celebrate WEBTOON IP and its creators while engaging partner fanbases.

You will sit at the nexus of pop culture, creative storytelling, and go-to-market execution, working with senior external partners and cross-functional teams to expand WEBTOON’s reach.

Qualifications

• 5+ years in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns.
• Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes.
• Pitch & storytelling excellence with strong deck creation and senior executive presentation skills.
• Full-funnel campaign experience across social, video, and digital channels.
• Ecosystem knowledge of social, influencer marketing, PR, performance marketing, and experiential activations.
• Fandom fluency with understanding of comics, manga, anime, gaming, or pop culture.
• Cross-functional influence and ability to lead teams without direct authority.
• Analytical and organizational acumen to convert metrics into insights.
• Outstanding communication, both written and verbal.

Responsibilities

• Lead end-to-end partnership marketing campaigns from concept to go-to-market, launch, and performance analysis.
• Develop original partnership concepts that link WEBTOON IP and creators with partner brands.
• Own GTM campaign plans: objectives, demographics, messaging, channels, budgets, KPIs.
• Serve as primary marketing liaison with high-profile partners; manage approvals and asset delivery.
• Collaborate with Content, Social, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety for activations.
• Monitor campaign KPIs and brand lift, turning data into actionable playbooks.
• Stay ahead of entertainment and fandom trends to keep WEBTOON at the forefront.

Skills

5+ years in entertainment/brand/CPM

3+ years leading co-marketing

Pitch decks & storytelling

Full-funnel campaigns

Cross-functional collaboration

Analytical & organizational skills

Strong communication

Education

Bachelor's degree in Marketing or related field

Job description

WEBTOON Entertainment Inc. in California seeks a Marketing Manager, Partnerships to lead end-to-end co-marketing and brand partnership campaigns, ideating, pitching, and executing collaborations that celebrate WEBTOON IP and its creators while engaging partner fanbases.

You will sit at the nexus of pop culture, creative storytelling, and go-to-market execution, working with senior external partners and cross-functional teams to expand WEBTOON’s reach.