Strategic Partner Marketing Senior Manager

Salesforce; Indianapolis (IN); On-site; USD 180,000 - 240,000; Full time

Job summary

Salesforce is seeking a Strategic Partner Marketing Senior Manager to lead the OpenAI co-marketing relationship and other strategic AI partners. You will own the GTM strategy, marketing roadmaps, content co-creation, and cross-functional execution across the global marketing organization.

You will sit at the intersection of AI innovation, connecting Salesforce’s ecosystem with OpenAI’s frontier models to drive enterprise adoption and mindshare.

Qualifications

• 8–10+ years of partner/marketing experience in enterprise B2B SaaS or AI ecosystems.
• Strong ability to articulate AI concepts to executive audiences.
• Proven cross-functional leadership and budget management.

Responsibilities

• Own OpenAI and select strategic AI partner marketing relationships and annual/quarterly plans.
• Coordinate integrated GTM across campaigns, product marketing, comms, brand, digital, and field.
• Drive joint event activations and executive briefings at marquee conferences.
• Develop demos and assets; present to executives and technical audiences.
• Track KPI metrics and run quarterly marketing reviews with partners.
• Manage MDF budgets, vendor SOWs, and creative agencies with compliance.

Skills

Partner marketing

Product marketing

Solutions marketing

GTM

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Operations

Job Details

The Experience

At Salesforce, our marketers craft inspirational stories and deliver groundbreaking experiences to people around the world. We develop campaigns, go-to-market programs, joint content, events, and sales enablement with our most strategic technology partners. Our success is defined by our ability to drive co-marketing impact, build compelling partner narratives, and create joint customer stories and use cases that accelerate pipeline, market awareness, and product consumption across our ecosystem.

We are looking for a strategic and high-impact Strategic Partner Marketing Senior Manager to lead the co-marketing relationship with OpenAI alongside our other strategic technology partners.

In this role, you will be the marketing owner and primary liaison driving joint go-to-market (GTM) strategy, marketing roadmaps, content co-creation, and cross-functional execution across the global marketing organization. You will sit at the intersection of industry-defining AI innovation—connecting Salesforce’s Agentforce and platform ecosystem with OpenAI’s frontier models and capabilities to capture mindshare and drive enterprise adoption.

The ideal candidate blends high-level strategic positioning with disciplined, hands‑on execution, thrives in fast‑paced, high‑visibility environments, and navigates ambiguity with ease.

What You’ll Actually Be Doing

• Partner Relationship & Strategy Ownership: Act as the dedicated marketing owner for OpenAI and select strategic AI partners. Build strong, trusted relationships with partner-side marketing, product, and GTM leaders to co-author annual and quarterly joint marketing plans.
• Integrated GTM Execution: Orchestrate and align teams across the broader marketing organization—including Integrated Campaigns, Product Marketing, Corporate Communications, Brand, Digital, Social, and Field Marketing—to execute cohesive campaigns that drive brand awareness, pipeline, and platform consumption.
• Tier-1 Event Activation: Drive joint presence and positioning across marquee industry and proprietary events, including Dreamforce, World Tours, OpenAI DevDay, and top-tier global AI/tech conferences. Spearhead joint session development, onsite experiences, and executive briefing touchpoints.
• 360-Degree Marketing: Advise in the creation of demos and creative assets, put together presentations for internal meetings and external events. Use AI to improve and scale marketing processes while preserving the human connection to partners and stakeholders. Present confidently to executive leadership and to technical audiences, and stay clued into market trends and narratives.
• Performance Tracking & Consumption Impact: Establish KPIs focused on awareness reach, pipeline generation, and consumption/adoption metrics. Run regular Quarterly Marketing Reviews (QMRs) with partner counterparts and executive leadership to report results and optimize investments.
• Budget & Agency Management: Manage joint marketing development funds (MDF), project budgets, vendor SOWs, and creative agencies with operational discipline and compliance.

You’re Our Person If...

• 8–10+ years of experience in partner marketing, product marketing, solutions marketing, or integrated GTM roles within enterprise B2B SaaS, cloud, or high-growth AI technology ecosystems.
• Strong technical fluency in AI & Enterprise Architecture: Ability to quickly understand and clearly articulate LLMs, foundational models, agentic workflows, APIs, and enterprise data architectures to both technical and executive audiences.
• Exceptional verbal and written communication, with the presence to present to executive leadership and technical audiences alike.
• Data-driven execution: Experience establishing performance metrics, tracking campaign ROI, and tying co-marketing activations directly to pipeline velocity and consumption.

Even Better If...

• Familiarity with the Salesforce and Slack ecosystems, or comparable experience in another enterprise partner ecosystem.
• Direct experience marketing foundational models, LLM APIs, retrieval-augmented generation (RAG), or agent-based enterprise applications.
• Prior experience navigating high-profile PR, co-branding, and communications guidelines in joint tech partnerships.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.