Strategic Partner Marketing Manager

The Channel Company; United States; Remote; USD 95,000 - 100,000; Full time

Job summary

The Channel Company is seeking a Virtual Partner Marketing Manager (vPMM) to guide joint go-to-market plans with Global Systems Integrators and Consulting Partners, serving as a bridge between AWS and partner organizations. This role emphasizes strategic thinking and hands-on execution in a fast-paced environment.

The ideal candidate will have 5+ years in partner/channel marketing, strong stakeholder management, and experience with ABM, demand generation, and executive-level communications.

Qualifications

• Experience in partner marketing, channel marketing or B2B marketing.
• Proven ability to manage strategic partner relationships.
• Strong analytical and reporting capabilities.

Responsibilities

• Develop and execute joint go-to-market plans with partners and AWS.
• Lead integrated marketing campaigns across digital, events, ABM and demand programs.
• Manage MDF planning, utilization and funding strategies.
• Build relationships with PMMs, PDMs, and senior stakeholders.
• Provide executive-ready performance reports and ROI analyses.

Skills

Partner marketing

Channel marketing

B2B marketing

Stakeholder management

Executive communication

Project management

Analytics & reporting

Tools

PowerPoint

Excel

Marketing reporting tools

Job description

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About The Role

The Virtual Partner Marketing Manager (vPMM) serves as a strategic marketing advisor to a portfolio of Global Systems Integrators (GSIs) and Consulting Partners. Acting as an extension of both AWS and the partner organization, the vPMM develops and supports the execution of joint go-to-market plans, drives marketing investment utilization, accelerates pipeline growth, and helps partners maximize the value of their AWS partnership.

This role is ideal for an experienced partner marketer who combines strategic thinking with hands‑on execution and thrives in a fast‑paced, highly collaborative environment.

What You’ll Do

Partner Marketing Strategy & Planning

• Build and maintain Joint Marketing Plans (JMPs) aligned to AWS and partner business objectives.
• Develop partner-specific go-to-market strategies that support pipeline growth, partner differentiation, and cloud adoption.
• Identify growth opportunities and recommend marketing initiatives based on partner priorities, AWS programs, and market trends.
• Act as a trusted advisor to partner marketing leaders and AWS stakeholders.

Campaign Execution

• Lead the planning, execution, and optimization of integrated marketing campaigns.
• Coordinate activities across digital marketing, content syndication, webinars, events, ABM, and demand generation programs.
• Manage agency engagement where appropriate and ensure timely campaign delivery.
• Monitor campaign performance and recommend improvements to maximize outcomes.

MDF & Investment Management

• Guide partners through AWS Marketing Development Fund (MDF) planning and utilization.
• Help partners develop funding strategies to maximize available investment.
• Ensure compliance with AWS funding requirements and processes.
• Track ROI and marketing impact from funded activities.

Stakeholder Management

• Build strong relationships with AWS Partner Marketing Managers (PMMs), Partner Development Managers (PDMs), partner executives, sales teams, and solution architects.
• Act as the primary marketing liaison between AWS, partner organizations, agencies, and internal stakeholders.
• Facilitate regular business reviews and marketing planning sessions.

Performance & Reporting

• Analyze marketing performance metrics, pipeline contribution, ACE attribution, and campaign outcomes.
• Provide recommendations that improve partner engagement, marketing effectiveness, and business impact.
• Develop executive-ready presentations and reports for stakeholders.
• Describe the specific responsibilities and job functions of the role

Qualifications

Required Qualifications

• 5+ years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related fields.
• Experience managing strategic partner relationships within the technology industry, preferably GSI.
• Strong understanding of integrated marketing campaigns and demand generation.
• Experience developing and executing go-to-market strategies.
• Strong stakeholder management and client-facing communication skills.
• Experience presenting to senior leadership and executive audiences.
• Proven ability to manage multiple projects and priorities simultaneously.
• Strong analytical and reporting capabilities.
• Proficiency in PowerPoint, Excel, and marketing reporting tools.

Preferred Qualifications

• Experience working with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms.
• Knowledge of MDF programs, partner funding models, and channel ecosystems.
• Experience with ABM, executive engagement programs, and partner‑led demand generation.
• Familiarity with pipeline attribution and partner marketing measurement frameworks.
• Experience working with global or multinational partner organizations.

Salary Range

$95,000 - $100,000

Benefits

All full‑time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele‑health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best‑in‑class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

• The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.