Strategic Paid Media Lead — Veterinary Clinics (Remote)

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency, a US-based AI-first digital agency, is seeking a Paid Media Manager for Veterinary clients. You will own paid media strategy, budgets, and pacing for a book of veterinary groups and multi-clinic practices, and you will articulate the narrative behind the data on calls with clients.

In this remote role, you’ll optimize campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, build ROAS-focused roadmaps, and drive long-term growth and retention for multiple accounts.

Qualifications

• 3+ years hands-on in Google Ads and Meta: campaigns built, run and optimized.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with veterinary or multi-location businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking and reliable attribution (GA4, Tag Manager, platform pixels).
• Develop 90-day and quarterly roadmaps for each client and explain numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Veterinary multi-location

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency, a US-based AI-first digital agency, is seeking a Paid Media Manager for Veterinary clients. You will own paid media strategy, budgets, and pacing for a book of veterinary groups and multi-clinic practices, and you will articulate the narrative behind the data on calls with clients.

In this remote role, you’ll optimize campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, build ROAS-focused roadmaps, and drive long-term growth and retention for multiple accounts.