Strategic Paid Media Director – Hybrid/Remote

Walker Sands; Boston (MA); Hybride; USD 100 000 - 113 000; Plein temps

Avantages offerts par ce poste

Hybrid work

8 paid holidays

Wellness programs

401(k) with match

Sabbatical/long-service

Résumé du poste

Walker Sands is seeking a Director, Paid Media Strategy to drive high-impact multi-channel programs. Hybrid work in Boston or Chicago, with remote candidates considered. Total compensation ranges from $100,000 to $113,000 annually.

You will lead media strategy, shape programmatic approaches, and align paid media with creative, analytics and sales outcomes, while mentoring a team and collaborating with senior clients.

Qualifications

• 7+ years of progressive experience in media strategy and planning, including ownership of integrated, multichannel plans.
• Deep knowledge of programmatic buying and best practices, able to guide execution without daily buying.
• Strong quantitative and analytical skills, including budget allocation and measuring media performance.
• 3+ years of people management, leading strategists or planners across accounts.
• Ability to connect paid media planning to creative, analytics, and sales outcomes.

Responsabilités

• Lead multi-channel media strategy and planning aligned to client objectives.
• Translate briefs into actionable media plans and size addressable audiences.
• Shape programmatic strategy including DSP selection and data usage.
• Set budget allocations and assess tradeoffs between scale and efficiency.
• Build measurement frameworks linking media to pipeline and outcomes.
• Present plans and insights to senior clients and internal teams.
• Collaborate with activation, creative, and strategy teams to execute programs.
• Coach and develop media strategists and promote best practices.

Connaissances

7+ years media strategy

Programmatic buying

Analytical skills

People management

Cross-functional collaboration

Description du poste

Walker Sands is seeking a Director, Paid Media Strategy to drive high-impact multi-channel programs. Hybrid work in Boston or Chicago, with remote candidates considered. Total compensation ranges from $100,000 to $113,000 annually.

You will lead media strategy, shape programmatic approaches, and align paid media with creative, analytics and sales outcomes, while mentoring a team and collaborating with senior clients.