Strategic Multimedia & Social Content Lead

Georgia 4-H; Athens (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

University of Georgia in Athens, GA seeks a creative Multimedia and Social Media Manager to lead development and production of social‑first multimedia content that elevates Franklin College’s visibility and engagement. You will manage day‑to‑day social media planning and publishing while producing media for web, email, events, and campaigns.

The ideal candidate is a strong visual storyteller with video/photography skills, editorial judgment, and the ability to manage multiple projects in a

Qualifications

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience.
• Strong visual storytelling and editing for social media and web.
• Ability to shoot and edit video and photography.
• Experience with social media platforms and analytics.
• Collaborative and able to manage multiple projects.

Responsibilities

• Plan, create, publish and evaluate social media content across Franklin College channels, including short‑form video, photography, graphics, captions, stories, reels and other platform‑specific content.
• Translate complex academic, research and creative work into accessible, engaging digital content for broad audiences.
• Capture and edit video and photography featuring faculty research, student experiences, alumni outcomes, performances, exhibitions, fieldwork, events and other college priorities.
• Maintain a searchable library of photo, video and multimedia assets.
• Produce multimedia storytelling packages that support Franklin’s reputation, recruitment, advancement, alumni engagement, faculty visibility and internal communications goals.
• Provide occasional event coverage, with emphasis on events that support strategic storytelling, reputation-building, recruitment, advancement or college-wide engagement.
• Collaborate with communications colleagues on editorial planning, calendars and campaigns.
• Partner with academic departments, schools and units to identify visual storytelling opportunities and promote strong examples of Franklin’s breadth and impact.
• Develop, manage and execute Franklin College’s social media strategy in alignment with college and university priorities.
• Support web and digital content needs by preparing multimedia assets, writing or editing short‑form web copy, and helping keep selected digital content accurate, accessible and aligned with brand standards.
• Stay current on social media trends, platform changes, multimedia tools and higher education digital storytelling practices.
• Monitor social media performance, audience engagement and digital content metrics; provide regular insights and recommendations to improve content strategy.
• Ensure content meets UGA brand standards, accessibility requirements and digital best practices.

Skills

Storytelling

Video production

Photography

Social media strategy

Editing

Collaboration

Education

Bachelor’s degree in a related field

Job description

University of Georgia in Athens, GA seeks a creative Multimedia and Social Media Manager to lead development and production of social‑first multimedia content that elevates Franklin College’s visibility and engagement. You will manage day‑to‑day social media planning and publishing while producing media for web, email, events, and campaigns.

The ideal candidate is a strong visual storyteller with video/photography skills, editorial judgment, and the ability to manage multiple projects in a