Strategic Media Relations Lead

University of California Office of the President; San Francisco (CA); On-site; USD 132,000 - 150,000; Full time

Job summary

University of California, Office of the President (UCOP) seeks a strategic, experienced communications and media relations professional to pitch systemwide stories, respond to inquiries, and craft plans and materials for UC and its senior leaders. This on-site role partners with ER&C and campus media teams to elevate UC’s reputation.

The Senior Media Relations Officer will identify opportunities, manage proactive outreach, coordinate assets, and guide senior leaders on media engagement across

Qualifications

• Minimum 5 years in deadline‑driven journalism or communications role (such as media relations, public affairs, crisis communications, etc.), preferably in a large, complex organization.
• A bachelor’s degree in communications, journalism, public policy, or similar relevant field, or equivalent work experience/training.
• Advanced ability to write clear, engaging, compelling, and effective copy appropriate to target audiences, including writing on behalf of senior leaders and complex organizations, with minimal editing and feedback necessary.
• Extensive experience with message strategy creation and implementation, solid traditional and social media instincts, and a proven track record of developing relationships with reporters.
• Demonstrated capacity for creative thinking and synthesis of complex information; able to generate fresh ideas for media outreach approaches that reflect University objectives.

Responsibilities

• Identifies high‑impact university stories for the news media in consultation with the Strategic and Critical Communications team.
• Writes and edits press releases, fact sheets, and other materials needed for pitching stories; collaborates on social media, creative, and digital assets to support pitches.
• Secures strong, positive story placements to enhance understanding of UC and its contributions.
• Tracks and reports on these efforts to senior leadership.
• Collaborates across the External Relations & Communications Division to maximize media opportunities for digital, social media, and advocacy purposes.

Skills

Media relations

Deadline-driven

Writing skills

Interpersonal skills

Cross-functional collaboration

Education

Bachelor’s degree

Job description

University of California, Office of the President (UCOP) seeks a strategic, experienced communications and media relations professional to pitch systemwide stories, respond to inquiries, and craft plans and materials for UC and its senior leaders. This on-site role partners with ER&C and campus media teams to elevate UC’s reputation.

The Senior Media Relations Officer will identify opportunities, manage proactive outreach, coordinate assets, and guide senior leaders on media engagement across