Strategic Media Relations Lead

University of California Office of the President; Oakland (CA); On-site; USD 132,000 - 150,000; Full time

Job summary

The UC Office of the President seeks a strategic and experienced Senior Media Relations Officer to lead proactive media outreach, craft press materials, and coordinate with campus and systemwide communications.

Reporting to the Senior Director, Strategic and Critical Communications, you will pitch high-impact stories, manage inquiries, prepare leaders for media appearances, and guide crisis communications while protecting the university's reputation.

Qualifications

• Advanced ability to write clear, engaging copy for senior leaders and complex organizations.
• Extensive experience with message strategy, traditional and social media.
• Proven track record of cultivating relationships with reporters and delivering proactive story placements.

Responsibilities

• Develops proactive media strategies and pitches high-impact university stories.
• Writes and edits press releases, statements, talking points, and briefing materials.
• Coordinates media outreach with UCOP, ER&C, and campus communications teams.
• Plans and staffs press conferences, interviews, and media events.
• Advises senior leaders and prepares spokespeople for media opportunities.

Skills

Media relations

Story pitching

Crisis communications

Strategic communications

Writing

Relationship building

Education

Bachelor's degree in communications or related field

Job description

The UC Office of the President seeks a strategic and experienced Senior Media Relations Officer to lead proactive media outreach, craft press materials, and coordinate with campus and systemwide communications.

Reporting to the Senior Director, Strategic and Critical Communications, you will pitch high-impact stories, manage inquiries, prepare leaders for media appearances, and guide crisis communications while protecting the university's reputation.