Strategic Media Buyer - Optimize Campaign Performance

Swanson Russell

Oklahoma

On-site

USD 48,000 - 70,000

Full time

14 days+

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Job summary

Swanson Russell, a leading outdoors-focused agency in the U.S., is seeking a Media Buyer to execute media strategies, negotiate with partners, activate campaigns, and optimize performance across clients and platforms. You'll collaborate with Media Strategists, Coordinators, Ad Operations, analytics, and creative teams to deliver efficient investments.

The ideal candidate has hands-on buying experience, strong negotiation and analytical skills, and a collaborative mindset.

Qualifications

Bachelor's degree in Business, Advertising, Marketing, Communications, or related field; equivalent experience considered.
2–3 years of experience in media buying, paid media, or digital advertising preferred.
Experience managing campaigns, monitoring delivery, analyzing performance, or partnering with media partners preferred.
Advertising agency experience is a plus; Senior Media Buyer potential for strong candidates.

Responsibilities

Execute approved media buys across assigned channels; negotiate rates and placement details.
Monitor campaign delivery, pacing, and budget alignment; coordinate changes with vendors and teams.
Analyze channel performance and identify optimization opportunities to meet KPIs.
Maintain marketplace expertise and suggest new opportunities aligned with client objectives.
Collaborate with Media Strategists, Media Coordinators, Ad Operations, and analytics teams.
Communicate campaign updates and insights clearly to internal teams and partners.