Strategic Marketing Programs Lead

Cirrus Logic; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Cirrus Logic is seeking an Integrated Marketing Program Manager to lead multi-channel campaigns that elevate brand visibility, generate pipeline, and support product growth. You will translate business objectives into integrated programs across digital, social, events, PR, and partnerships.

The ideal candidate is a cross-functional leader with strong program management, messaging, and data-driven decision making, capable of aligning stakeholders to drive measurable results.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 6+ years of experience managing integrated marketing or multi-channel campaigns in high-tech, preferably semiconductor.
• Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components.
• Strong project management skills and ability to manage multiple complex initiatives.
• Excellent written and verbal communication skills.
• Data-driven approach with experience analyzing campaign performance.

Responsibilities

• Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives.
• Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans.
• Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution.
• Oversee creation of web content aligned with campaign goals and segment/product/marketing.
• Drive increased use of multimedia—especially video—to enhance storytelling and customer education.
• Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments.
• Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals.
• Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables.
• Plan and execute demand generation campaigns across paid media, email, social, and partner channels.
• Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI.
• Define KPIs, track results, and provide insights and recommendations to stakeholders.
• Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities.
• Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up.
• Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints.

Job description

Cirrus Logic is seeking an Integrated Marketing Program Manager to lead multi-channel campaigns that elevate brand visibility, generate pipeline, and support product growth. You will translate business objectives into integrated programs across digital, social, events, PR, and partnerships.

The ideal candidate is a cross-functional leader with strong program management, messaging, and data-driven decision making, capable of aligning stakeholders to drive measurable results.