Integrated Marketing Program Manager

Cirrus Logic, Inc.; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Cirrus Logic, Inc. seeks an Integrated Marketing Program Manager to lead multi-channel campaigns, aligning product launches with brand initiatives.

You will drive cross-functional collaboration with marketing, sales, and partners, shaping the strategy and execution across digital, social, events, and PR to maximize ROI. The role emphasizes content development, multimedia storytelling, and demand generation, with a focus on measurable impact and pipeline contribution in a high-tech semiconductor

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech.
• Proven experience executing campaigns across digital, social, content, events and partner marketing.
• Strong project management skills and ability to manage multiple complex initiatives.
• Excellent written and verbal communication skills.
• Data-driven approach with experience analyzing campaign performance.

Responsibilities

• Develop and manage integrated marketing campaigns for product launches and brand initiatives.
• Own campaign planning, timelines, and cross-channel go-to-market plans.
• Collaborate with segment/product marketing, sales, creative, digital, and agencies.
• Oversee content and multimedia development aligned with goals.
• Plan demand generation across paid media, email, social, and partner channels.
• Create sales enablement materials and ensure messaging alignment.

Skills

Project management

Communication

Data-driven

Analytical thinking

Education

Bachelor's degree in marketing/communications/business

Tools

HubSpot

Marketo

Salesforce

Job description

For over four decades, Cirrus Logic has been propelled by the top engineers in mixed‑signal processing. Our rockstar team thrives on solving complex challenges with innovative end‑user solutions for the world’s top consumer brands. Cirrus Logic is also known for its award‑winning culture, which was built on a foundation of inclusion and fairness, meaningful community engagement, and delivering enjoyable employee experiences at every turn. But we couldn’t do it without our extraordinary workforce – and that’s where you come in. Join our team and help us continue to make Cirrus Logic an exceptional place to grow your career!

The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi‑channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and segment growth. This role drives campaign strategy across digital, social, events, PR, and partner channels, ensuring cohesive storytelling and measurable impact. The ideal candidate is a cross‑functional leader who can translate business objectives into integrated marketing programs that deliver results.

Key Responsibilities

Campaign Strategy, Planning & Execution

• Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives.
• Own campaign planning, product launch briefs, timelines, and cross‑channel go‑to‑market plans.
• Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution.

Content, Creative & Multimedia Development

• Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product marketing.
• Drive increased use of multimedia—especially video—to enhance storytelling and customer education.
• Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments.

Partnerships & Brand Presence

• Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co‑marketing goals.
• Support distributor marketing programs with targeted campaigns, co‑branded assets, trade‑show collaboration, and enablement materials.
• Coordinate with cross‑functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables.

Demand Generation & Pipeline Contribution

• Plan and execute demand generation campaigns across paid media, email, social, and partner channels.
• Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI.
• Define KPIs, track results, and provide insights and recommendations to stakeholders.

Sales Enablement & Internal Alignment

• Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer‑facing activities.
• Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow‑up.
• Collaborate with stakeholders to maintain consistent brand and sub‑brand identity across all marketing touchpoints.

Qualifications

Required

• Bachelor's degree in marketing, Communications, Business, or related field.
• 6+ years of experience managing integrated marketing or multi‑channel campaigns in high tech, preferably semiconductor.
• Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components.
• Strong project management skills and ability to manage multiple complex initiatives.
• Excellent written and verbal communication skills.
• Data‑driven approach with experience analyzing campaign performance.

Preferred

• Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
• Background working in semiconductor or similar sectors.

Key Competencies

• Strategic and creative thinker
• Cross‑functional collaboration
• Strong organizational and project management capabilities
• Analytical, data‑driven decision‑maker
• Excellent communication and stakeholder management
• Brand and storytelling mindset

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Export control restrictions based upon applicable laws and regulations would prohibit candidates who are nationals of certain embargoed countries from working in this position without Cirrus Logic first obtaining an export license. Candidates for this role must be able to access technical data without a requirement for an export license. We are unable to sponsor or obtain export licenses for this role.

Cirrus Logic strives to select the best qualified applicant for any opening. Different approaches, ideas and points of view are both valued and respected. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, national origin, age, protected veteran or disabled status, genetic information, or any other classification protected by applicable law.