Strategic Marketing Manager (Pharma Ingredients)

Croda; Plainsboro Township (NJ); On-site; USD 180,000 - 260,000; Full time

Job summary

Croda is seeking a Strategic Marketing Manager for Pharma Ingredients to guide global marketing strategy, portfolio direction and innovation priorities in alignment with business goals. You will partner with R&D, Sales and regional teams to translate insights into differentiated value propositions that drive revenue and long‑term value creation in a complex market.

The role requires leading a high-performing marketing team, with a focus on measurable outcomes, cross‑functional collaboration, and

Qualifications

• Proven experience in strategic marketing and/or portfolio management within a global B2B environment, ideally in speciality chemicals, life sciences or pharmaceutical markets.
• Strong track record of shaping and managing complex product and innovation portfolios, translating market insight into clear, actionable strategies that drive differentiation, growth and margin expansion.
• Able to coach and develop a high performing team through authentic leadership, fostering collaboration, curiosity and a culture of accountability.
• Ability to apply data-driven marketing principles with a clear focus on measurable business outcomes and ROI.

Responsibilities

• Define and lead the strategic marketing agenda, aligning market insight, portfolio direction and innovation priorities to business strategy.
• Shape and evolve the global product portfolio, balancing short, medium and long-term horizons.
• Own governance and prioritisation of the innovation pipeline and drive commercially viable outcomes.
• Translate unmet customer and market needs into differentiated value propositions that drive revenue and margin growth.
• Lead and develop a high-performing marketing team and ensure strategy execution across the organisation.

Skills

Strategic marketing

Portfolio management

Global B2B

Team leadership

Data-driven marketing

Stakeholder management

AI-enabled marketing

Job description

Strategic Marketing Manager (Pharma Ingredients)

Croda is a purpose‑led FTSE100 organisation, delivering smart science to improve lives. As we continue to strengthen our position across our core markets, we are seeking a Head of Strategic Marketing to play a pivotal role in shaping the future growth of one of our key business segments.

This is a senior, global leadership role operating at the centre of the organisation aligning Marketing, R&D and Commercial teams to ensure our innovation and portfolio decisions are truly market‑led and deliver long‑term value.

Who we’re looking for:

• Proven experience in strategic marketing and/or portfolio management within a global B2B environment, ideally in speciality chemicals, life sciences or pharmaceutical markets
• Strong track record of shaping and managing complex product and innovation portfolios, translating market insight into clear, actionable strategies that drive differentiation, growth and margin expansion
• Able to coach and develop a high performing team through authentic leadership, fostering collaboration, curiosity and a culture of accountability
• Ability to apply data-driven marketing principles, with a clear focus on delivering measurable business outcomes and return on investment
• Authentic, low‑ego and collaborative leader, able to influence and align stakeholders across a complex, global matrix organisation
• Resilient and adaptable, comfortable operating in ambiguous, evolving environments while maintaining focus on long‑term value creation
• Curious and commercially minded, with strong business acumen and a consistent focus on driving sustainable growth

Key Responsibilities

• Define and lead the strategic marketing agenda, aligning market insight, portfolio direction and innovation priorities to business strategy
• Shape and evolve the global product portfolio, ensuring an effective balance across short, medium and long‑term horizons
• Own the governance and prioritisation of the innovation pipeline, ensuring disciplined investment decisions and delivery of commercially viable outcomes
• Translate unmet customer and market needs into clear, differentiated value propositions that drive revenue and margin growth
• Act as the voice of the customer and market within the business influencing strategic and investment decisions
• Partner closely with R&D, Sales and regional teams to ensure technical capability is fully aligned to market opportunity
• Establish and embed structured portfolio planning and performance visibility, identifying gaps and future growth opportunities
• Leverage market insight, competitive intelligence and emerging tools (including digital and AI‑enabled approaches) to strengthen decision‑making
• Lead and develop a high‑performing marketing team, building capability in strategic marketing, portfolio management and insight‑led growth
  Influence across the organisation to ensure consistent execution of strategy and innovation priorities

Why Croda?

At Croda, we believe our people are our difference. We are people‑led, driven by the desire to do good and deliver value, unifying principle shaped by all the great people that have travelled through Croda since our beginning in 1925. We pride ourselves on bringing together diverse teams and talents from across the globe and, guided by our values of Responsible, Innovative, and Together, we are passionate about building an inclusive, collaborative, and diverse organisation with innovation and customer focus underpinning all that we do.

Croda recognizes employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal‑opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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