Strategic Marketing Manager - Industry Vertical Leader

Jobgether; Oregon; Hybrid; USD 96,000 - 146,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Healthcare

Job summary

Jobgether is seeking a Strategic Marketing Manager – Industry Vertical Leader based in the United States. The role shapes marketing strategies across industry verticals, advising senior leaders, and translating objectives into go-to-market plans.

It offers remote work and a strong emphasis on growth, ROI, and cross-functional leadership. You will lead strategy development, measure outcomes, and collaborate with marketing, business development, and executives to drive revenue and market presence

Qualifications

• 5-8+ years of progressive marketing experience with a focus on strategic planning and growth.
• Experience in professional services, B2B, financial services, consulting, or related industries preferred.
• Strategic marketing expertise in segmentation, demand generation, and account-based marketing.
• Ability to partner with senior executives and translate objectives into actionable plans.

Responsibilities

• Develop go-to-market strategies for assigned industry verticals.
• Lead strategic marketing planning with budgets, timelines, and KPIs.
• Identify market opportunities through research and competitive analysis.
• Drive industry-specific growth through targeted segmentation and campaigns.
• Lead cross-functional collaboration to execute programs and measure ROI.
• Build executive relationships to align on priorities and investments.
• Measure performance and adjust strategies based on data.

Skills

Strategic thinking

Go-to-market planning

Executive partnerships

Market intelligence

Analytical skills

Budget management

Leadership

Project management

CRM familiarity

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Analytics tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Strategic Marketing Manager – Industry Vertical Leader based in the United States.

The Strategic Marketing Manager will play a key role in shaping and driving marketing strategies that accelerate growth across designated industry verticals. Acting as a trusted strategic advisor to senior industry leaders and business stakeholders, you will translate organizational objectives into impactful go-to-market strategies that strengthen market positioning, brand awareness, and revenue generation. You will leverage market intelligence, competitive insights, and customer trends to identify new opportunities and guide strategic investment decisions. Working cross-functionally with marketing specialists, business development teams, and executive leadership, you will ensure marketing initiatives deliver measurable business value. This role offers the opportunity to influence high-level business decisions, lead integrated marketing programs, and build long‑term growth strategies in a collaborative, people-focused, and fully remote environment.

Accountabilities:

Develop go-to-market strategies:

Partner with industry leaders and senior business stakeholders to design, implement, and continuously refine comprehensive marketing strategies for assigned industry verticals, ensuring alignment with organizational objectives, growth targets, and business development priorities.

Lead strategic marketing planning:

Translate business growth objectives into actionable annual and quarterly marketing plans, defining priorities, initiatives, budgets, timelines, and measurable performance indicators.

Identify market opportunities:

Conduct market research, competitive analysis, and industry trend assessments to identify emerging opportunities, understand customer needs, evaluate competitive positioning, and recommend strategies that strengthen market differentiation.

Drive industry-specific growth:

Develop targeted account, audience, and market segmentation strategies that support business development, demand generation, client acquisition, and revenue growth across relevant sectors.

Optimize marketing investments:

Evaluate and prioritize marketing activities, including events, sponsorships, conferences, partnerships, thought leadership, digital campaigns, and business development initiatives, based on strategic relevance, expected business impact, and return on investment.

Lead strategic initiatives:

Take ownership of marketing initiatives across assigned verticals, ensuring campaigns, events, content, and business development activities support established growth objectives and deliver measurable results.

Collaborate with execution teams:

Work closely with marketing specialists, subject matter experts, business development professionals, and external partners to coordinate and execute approved initiatives while maintaining ownership of strategic direction and priorities.

Build executive relationships:

Serve as the primary marketing advisor to industry leaders and senior stakeholders, developing trusted relationships and facilitating alignment around strategic priorities, growth opportunities, and marketing investments.

Influence cross-functional decisions:

Drive collaboration and consensus across business units, marketing teams, and leadership groups, ensuring coordinated execution of industry-specific growth strategies.

Measure and optimize performance:

Establish and monitor KPIs related to brand awareness, audience engagement, pipeline generation, client acquisition, and revenue growth. Analyze results and translate performance insights into actionable recommendations.

Lead strategic business reviews:

Conduct quarterly and annual marketing reviews for assigned industry verticals, presenting progress, identifying improvement opportunities, and recommending adjustments based on business performance and changing market conditions.

Drive long-term business impact:

Ensure marketing activities contribute to stronger market presence, increased pipeline opportunities, improved client relationships, and sustainable business growth rather than focusing solely on campaign execution.

Requirements:

Professional experience:

5-8+ years of progressive marketing experience, with a strong background in strategic marketing planning, go-to-market strategy development, and growth-focused marketing.

Industry experience:

Previous experience in professional services, B2B, financial services, consulting, or related industries is preferred.

Industry vertical expertise:

Experience developing marketing strategies for one or more of the following sectors is highly valuable: Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, or Financial Services.

Strategic marketing expertise:

Strong understanding of market segmentation, brand positioning, demand generation, account-based marketing, integrated marketing strategies, and business development alignment.

Executive partnership:

Demonstrated ability to work directly with senior executives, industry leaders, and business stakeholders, influencing strategic decisions and translating business objectives into effective marketing plans.

Market intelligence and analytical skills:

Excellent analytical and strategic thinking capabilities, with the ability to interpret market research, competitive insights, customer data, and performance metrics to identify opportunities and formulate actionable recommendations.

Planning and budget management:

Proven experience developing, managing, and optimizing integrated marketing plans, budgets, resources, and strategic investments.

Performance measurement:

Ability to define, monitor, and evaluate marketing KPIs, assess return on investment, and connect marketing performance to pipeline contribution and broader business outcomes.

Communication and presentation:

Exceptional written and verbal communication skills, including the ability to present strategic recommendations, communicate complex insights, and influence senior stakeholders.

Leadership and collaboration:

Strong interpersonal skills and the ability to lead through influence in a matrixed organization without relying on direct reporting authority.

Project management:

Demonstrated ability to manage complex, cross-functional initiatives, coordinate multiple stakeholders, and deliver strategic projects successfully within established timelines.

Technology proficiency:

Familiarity with CRM systems, marketing automation platforms, analytics and reporting tools, and project management software.

Business orientation:

A results-driven mindset with the ability to connect marketing activities to commercial objectives, prioritize high-value opportunities, and contribute to sustainable organizational growth.

Adaptability:

Ability to operate effectively in a dynamic, collaborative environment while balancing strategic planning, stakeholder expectations, and evolving market priorities.

Benefits:

Competitive salary:

Annual base salary ranging from

• $96,000 to $146,000, depending on geographic location and applicable U.S. pay zone:
• US Zone 1: $116,800-$146,000.
• US Zone 2: $106,400-$133,000.
• US Zone 3: $96,000-$120,000.

Comprehensive healthcare:

• Medical, dental, and vision insurance coverage.

Retirement benefits:

• 401(k) retirement plan with employer matching and additional financial wellness resources.

Generous paid time off:

• Vacation, sick leave, paid holidays, parental leave, and volunteer days.

Flexible working arrangements:

• Fully remote opportunities, flexible working hours, and arrangements designed to support work-life balance.

Performance-based rewards:

• Eligibility for discretionary bonuses in recognition of individual contributions and performance.

Professional development:

• Tuition reimbursement, professional certifications, mentorship, and continuous learning opportunities.

Career advancement:

• Opportunities for professional growth, internal mobility, and long-term career development.

Supportive workplace culture:

• An inclusive and collaborative environment supported by diversity, equity, and inclusion initiatives, employee resource groups, and wellness programs.

Purpose-driven environment:

• Opportunity to contribute to an organization committed to social responsibility, ethical business practices, sustainability, and positive community impact.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We appreciate your interest and wish you the best!