Strategic Marketing Manager — Growth and Local Activation

Centennial Hospitality Group; Kansas; Hybrid; USD 75,000 - 110,000; Full time

Job summary

Centennial Hospitality Group is seeking a Marketing Manager to lead integrated campaigns across our restaurant brands. The role blends storytelling, local activations, and data-driven digital strategy in a hybrid setting.

You will collaborate with Operations, Digital and Finance to ensure guest excitement and in-store execution, while managing budgets and vendor relationships. The position offers alignment with growth and community partnerships.

Qualifications

• 5–7 years of progressive marketing experience in restaurant, hospitality, or multi-location brands.
• Ability to lead cross-functional teams, manage project pipelines, and handle dynamic budgets.
• Experience with digital marketing channels and practical AI tools for marketing output.
• Passion for local field marketing, event activation and authentic brand storytelling.

Responsibilities

• Drive Campaign Strategy: Own the integrated marketing calendar across multiple concepts and activations.
• Master Cross-Functional Go-To-Market: Partner with Operations, Digital and Finance for seamless campaigns.
• Lead Local Activations & Partnerships: Build relationships with universities, events, and programs.
• Leverage Tech & AI: Use AI tools to scale content, track ROI, and optimize channels.
• Manage Assets & Agencies: Direct vendor workflows, briefs and brand standards.
• Track & Optimize: Oversee budgets, measure loyalty and foot traffic, improve post-campaign playbooks.

Skills

Marketing experience

Leadership

Digital & AI savvy

Community focus

Execution mindset

Tools

Paid media

Email/SMS

Social media

AI marketing tools

Job description

Centennial Hospitality Group is seeking a Marketing Manager to lead integrated campaigns across our restaurant brands. The role blends storytelling, local activations, and data-driven digital strategy in a hybrid setting.

You will collaborate with Operations, Digital and Finance to ensure guest excitement and in-store execution, while managing budgets and vendor relationships. The position offers alignment with growth and community partnerships.