Strategic Marketing Manager

RXinsider LTD.; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

Education support

Life insurance

Fertility & family benefits

Paid time off

Job summary

HealthTrust—part of HCA Healthcare—seeks a Strategic Marketing Manager to promote the GPO to existing and prospective members, shaping brand identity and developing marketing resources that align with business goals.

You will collaborate with internal marketing teams and GPO leaders to execute strategies, craft messaging, and drive cross-channel campaigns that engage stakeholders across the healthcare ecosystem.

Qualifications

• Bachelor’s degree – Required.
• 5+ years of marketing experience, preferably in biotech/pharma, health care space or B2B – Required
• Interpret insights for strategic decision making, identify a customer’s needs and develop strategies to target leverage points
• Thinks critically about positioning, campaign development, and messaging and is bold enough to question the status quo
• Understanding of the financial landscape of the overall healthcare marketplace
• Effectively manage and track budget and regular reporting
• Highly motivated self-starter
• Excellent project management and organizational skills

Responsibilities

• Execute on the core GPO promotional strategy
• Develop marketing tactics that target existing membership to drive deeper engagement with the GPO and portfolio of contracts
• Support sales efforts to identify and engage prospective member accounts for the GPO
• Contribute to the development of and implementation of the annual strategic marketing plan
• Consider insights and market research to support strategic thinking on the GPO’s positioning with both existing and prospective members
• Develop and execute digital engagements across multiple channels
• Serve as the marketing liaison with account management on strategy development, execution and member feedback.

Skills

Marketing strategy

Budget management

Project management

Critical thinking

Market insights

Team collaboration

Education

Bachelor’s degree

Job description

Do you want to join an organization that invests in you as a Strategic Marketing Manager? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Job Summary And Qualifications

As a member of the GPO Strategic Marketing team, the Marketing Manager will support impactful promotion of the GPO to existing membership as well as prospective members. The Marketing Manager will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead development GPO resources and help deliver on HealthTrust’s commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders. The ideal candidate is a critical thinker who brings eagerness, curiosity and a collaborative approach to marketing.

What you will do in this role:

• Execute on the core GPO promotional strategy
• Develop marketing tactics that target existing membership to drive a deeper engagement with the GPO and portfolio of contracts
• Support sales efforts to identify and engage prospective member accounts for the GPO
• Contribute to the development of and implementation of the annual strategic marketing plan
• Consider insights and market research to support strategic thinking on the GPO’s positioning with both existing and prospective members
• Develop and execute digital engagements across multiple channels
• Serve as the marketing liaison with account management on strategy development, execution and member feedback.

What qualifications you will need:

• Bachelor’s degree – Required
• 5+ years of marketing experience, preferably in biotech/pharma, health care space or B2B - Required
• Ability to interpret insights for strategic decision making, identify a customer’s needs and develop strategies to target leverage points
• Thinks critically about positioning, campaign development, and messaging and is bold enough to question the status quo
• Understanding of the financial landscape of the overall healthcare marketplace
• Effectively manage and track budget and regular reporting
• Highly motivated self-starter
• Excellent project management and organizational skills

Benefits

HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
• Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
• Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

Learn More About Employee Benefits

Note: Eligibility for benefits may vary by location.

In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years. HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.