Strategic Marketing Lead: Growth & Insights

Dow Chemical; Cape Girardeau (MO); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Base pay and bonus opportunity

401(k) match program

Health insurance benefits

Paid time off

Job summary

Dow Chemical seeks a Senior Marketing Specialist to drive multi-channel demand generation and market insights. You will collaborate with Strategic and Field Marketing teams to translate segment strategy into actionable plans and support margin expansion.

The role emphasizes cross-functional leadership, market analysis, and development of customer value propositions across US markets. Travel and relocation considerations may apply as needed.

Qualifications

• Bachelor’s degree or relevant military degree equivalence at or above U.S. E5 or Canadian equivalent.
• Minimum of 3 years of relevant working experience.
• Must be eligible to work in the United States without visa sponsorship.

Responsibilities

• Drive deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure communication and enablement tools are in place to drive channel effectiveness and growth.
• Partner with Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of market dynamics, pricing, and value to support margin growth.
• Collaborate with TS&D to prioritize key portfolio projects and broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to market intelligence resource within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military equivalent

Job description

Dow Chemical seeks a Senior Marketing Specialist to drive multi-channel demand generation and market insights. You will collaborate with Strategic and Field Marketing teams to translate segment strategy into actionable plans and support margin expansion.

The role emphasizes cross-functional leadership, market analysis, and development of customer value propositions across US markets. Travel and relocation considerations may apply as needed.