Strategic Marketing & Growth Director

Ayres Associates; Eau Claire (WI); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health, dental, and vision Insurance.

ESOP and 401K with company match.

PTO and paid holidays including two浮浮浮

Flexible work schedule

Professional development opportunities

Job summary

This role requires expanding market intelligence, client insights, growth planning, and cross-disciplinary collaboration. You will connect marketing activities to business outcomes and guide the team through change to advance Ayres' strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field.
• Minimum 10 years of progressively responsible marketing, business development, or growth leadership experience.
• Experience within the architectural, engineering, construction, professional services, or consulting industry.
• Demonstrated success leading teams and developing talent.
• Experience supporting proposals, pursuits, and client development initiatives.
• Strong communication, facilitation, and relationship-building skills.
• Ability to collaborate effectively with technical professionals, operational leaders, and business developers.
• Experience developing and implementing strategic marketing initiatives.
• Strong organizational and project management skills.
• Solid understanding of business development.
• Ability to lead through change.

Responsibilities

• Lead and develop the Marketing team with a culture of collaboration, accountability, continuous improvement, and client service.
• Provide oversight for proposals, pursuit support, brand management, communications, digital marketing, events, and industry visibility activities.
• Establish priorities and allocate resources to support firmwide and divisional growth objectives.
• Ensure consistency in messaging, positioning, visual identity, and client-facing communications.
• Partner with operational leaders and Business Development professionals to support strategic growth initiatives.
• Help identify and evaluate market opportunities, emerging trends, client needs, and competitive positioning.
• Support market expansion initiatives and strategic growth priorities.
• Facilitate collaboration across service lines, divisions, and regions to strengthen companywide execution.
• Support development of client-focused messaging, account strategies, and market positioning efforts.
• Partner with Business Development professionals to support strategic pursuits, capture planning, and client development activities.
• Help strengthen the connection between Marketing and Business Development through shared planning, priorities, and processes.
• Support effective utilization of CRM systems, client intelligence, and pursuit analytics.
• Provide insight and recommendations that improve growth decision-making and pursuit effectiveness.
• Support development of thought leadership, market visibility, and reputation-building initiatives.
• Contribute to strategic planning discussions related to growth, markets, clients, and positioning.
• Establish and monitor marketing performance measures and growth-related metrics.
• Evaluate marketing investments and activities to ensure alignment with strategic priorities.
• Develop annual marketing plans, budgets, and resource recommendations.
• Assist with recruitment, onboarding, mentoring, and career development of marketing professionals.

Skills

Leadership

Marketing Leadership

Brand Management

Communications

CRM systems

Pursuit support

Strategic planning

Education

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field

Tools

CRM systems

Job description

This role requires expanding market intelligence, client insights, growth planning, and cross-disciplinary collaboration. You will connect marketing activities to business outcomes and guide the team through change to advance Ayres' strategic priorities.