Strategic Marketing Director for Growth & Portfolio

Pixelle Specialty Solutions; Spring Grove (PA); Sur place; USD 140 000 - 230 000; Plein temps

Résumé du poste

Pixelle Specialty Solutions is seeking a Director of Marketing to lead strategic, commercially focused growth across printing and writing papers, packaging, labels, and specialty grades. You will guide Product Management, Brand, Market Intelligence and Demand Generation, shaping 3–5 year category strategies and go-to-market plans.

The ideal candidate has 10+ years in B2B manufacturing marketing with leadership experience, strong analytics, HubSpot CRM mastery, and a proven ability to manage

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of progressive B2B marketing, product management, and/or commercial strategy experience, including at least 5 years in a leadership capacity, in manufacturing, industrial materials, paper, packaging, or a comparable process industry.
• Experience leading product and portfolio management across the full product lifecycle, including positioning, pricing, portfolio optimization, and commercialization.
• Experience developing and executing annual integrated marketing plans that generate measurable commercial demand.
• Hands-on CRM experience — preferably HubSpot — including administration, process design, reporting, user training, and adoption.
• Experience with market research methods, industry data sources, competitive intelligence, and translating analysis into commercial recommendations.
• Proven ability to manage external agencies, vendors, and significant marketing budgets.
• Strong executive-level written, verbal, and presentation skills.

Responsabilités

• Develop 3–5-year category strategies for Pixelle’s major product platforms and market segments.
• Lead Stage-Gate governance for new product development and portfolio growth initiatives.
• Own go-to-market planning and launch execution for new products and growth initiatives.
• Manage pricing strategies, market intelligence, and demand generation alignment with sales.
• Oversee HubSpot CRM, marketing tech platforms, and external agency partnerships.

Connaissances

Strategic Marketing Leadership

Product & Portfolio Management

CRM (HubSpot)

Budget & ROI Analysis

Cross-functional Leadership

Market Research

Formation

Bachelor’s degree in Marketing or related field

Outils

HubSpot CRM

Marketing Automation

Market Intelligence Tools

Description du poste

Pixelle Specialty Solutions is seeking a Director of Marketing to lead strategic, commercially focused growth across printing and writing papers, packaging, labels, and specialty grades. You will guide Product Management, Brand, Market Intelligence and Demand Generation, shaping 3–5 year category strategies and go-to-market plans.

The ideal candidate has 10+ years in B2B manufacturing marketing with leadership experience, strong analytics, HubSpot CRM mastery, and a proven ability to manage