Strategic Marketing Coordinator | Budgets, Events & Growth

Dream Finders Homes, Inc.; Chantilly (VA); Hybrid; USD 42,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

PTO and Holidays

401(k) with company match

Home Purchase Discount for Associates

Pet Insurance

Job summary

Dream Finders Homes, Inc. is seeking a Marketing Coordinator to execute and analyze community and division-level marketing initiatives under the Director of Marketing.

The role supports budget planning, vendor invoicing, model home setup, and event coordination in a fast-paced real estate environment. Responsibilities include maintaining brand consistency, managing marketing materials, social media content, and reporting on promotions.

Qualifications

• 4-year degree in marketing, communications, business, or a related field.
• 2 years of relative experience.
• General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team.
• Strong time management and organizational skills.
• Ability to manage multiple complex projects with general direction and with minimal supervision.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign.

Responsibilities

• Execute marketing initiatives as outlined in the annual division marketing budget.
• Assist the Director of Marketing in planning the annual marketing budget.
• Prepare monthly budget report and present to Division President and Director of Marketing.
• Code and submit invoices to the Director of Marketing for approval.
• Coordinate model home set up and maintenance, including merchandising and sales office installation.
• Assist the Director of Marketing in creating model home expense reports.
• Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage.
• Assist in training team members and participate in all team training sessions.
• Update procedures manuals as necessary to maintain accuracy.
• Execute sales promotions according to department procedures.
• Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing.
• Identify target consumer groups (TCGs) for communities and products based on research.
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing.
• Prepare and submit entries for awards and contests.
• Create social media content and maintain a social media calendar.
• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies.
• Coordinate marketing material orders and weekly material shipments to communities.
• Ensure adequate inventory levels of marketing materials.
• Schedule media, including photography, videography, and Matterport tours.
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
• Attend meetings and functions as necessary (occasionally after hours or on weekends)
• Maintain & distribute status and other reports/schedules regularly
• Complete special projects as assigned
• Manage key relationships with stakeholders outside of the organization

Skills

Digital Marketing

Time Management

Communication

Project Management

MS Office

Adobe Photoshop

InDesign

Education

Bachelor’s degree in marketing/communications/business

Tools

Adobe Photoshop

InDesign

Job description

Dream Finders Homes, Inc. is seeking a Marketing Coordinator to execute and analyze community and division-level marketing initiatives under the Director of Marketing.

The role supports budget planning, vendor invoicing, model home setup, and event coordination in a fast-paced real estate environment. Responsibilities include maintaining brand consistency, managing marketing materials, social media content, and reporting on promotions.