Strategic Marketing Communications Lead – Men's Health

Coloplast A/S; Oregon; Hybrid; USD 118.000 - 135.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) with company match

Paid time off

Flexible work arrangement options

Tuition reimbursement

Zusammenfassung

Coloplast A/S is seeking a Marketing Communications Manager to translate strategy into integrated programs that educate patients and professionals, remove barriers to treatment, and drive growth. You will partner across Market Development, Product Marketing, Sales, Digital Marketing, Medical Affairs, and Legal to deliver compliant, measurable campaigns.

The role leads creative development, manages agencies, and coordinates cross-functional reviews, ensuring brand consistency and aligned KPIs.

Qualifikationen

• Bachelor's degree in marketing, communications, business, or a related field; advanced degree preferred.
• 5+ years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline.
• Experience developing integrated campaigns that move audiences from awareness to action.
• Experience working in a regulated environment such as medical device, healthcare, or pharmaceuticals strongly preferred.
• Demonstrated experience leading cross-functional projects and managing creative, digital, media, or production agencies.
• Experience managing projects, budgets, timelines, review processes, and multiple priorities simultaneously.
• Ability and willingness to travel up to 10%.

Aufgaben

• Lead communications strategy and execution for Men’s Health market development priorities, including patient awareness and clinician education.
• Translate market research and patient insights into audience strategies, messaging frameworks, and campaign plans.
• Develop and manage integrated campaigns across digital, social, email, web, print, and events.
• Partner with Market Development and Product Marketing to define campaign objectives, audiences, calls to action, channel roles, and success measures.
• Create compliant communications that explain Men’s Health conditions and pathways to care clearly.
• Lead creative and content development from brief through launch, including agency direction and production.
• Manage external agencies and vendors, including scopes of work, timelines, budgets, and quality.
• Collaborate with Digital Marketing and Marketing Automation on segmentation, journeys, and measurement.
• Equip field teams with tools and resources to ensure consistent execution.
• Coordinate cross-functional review and approval of materials as PromoMats owner, ensuring compliance.
• Ensure all communications align with Coloplast brand standards and provide a consistent customer and patient experience.
• Establish campaign KPIs, monitor results, share insights, and suggest optimizations.
• Maintain visibility to plans, priorities, budgets, and risks through stakeholder updates.
• Adhere to Coloplast ethics, laws, and policies.
• Other duties as assigned.

Kenntnisse

Marketing communications

Integrated campaigns

Cross-functional leadership

Agency management

Project management

Ausbildung

Bachelor's degree in marketing

Advanced degree preferred

Tools

Microsoft Office

Marketing automation

Analytics

CRM platforms

Jobbeschreibung

Coloplast A/S is seeking a Marketing Communications Manager to translate strategy into integrated programs that educate patients and professionals, remove barriers to treatment, and drive growth. You will partner across Market Development, Product Marketing, Sales, Digital Marketing, Medical Affairs, and Legal to deliver compliant, measurable campaigns.

The role leads creative development, manages agencies, and coordinates cross-functional reviews, ensuring brand consistency and aligned KPIs.