Strategic Marketing & Communications Director

Mott Community College; Flint (MI); On-site; USD 135,000 - 145,000; Full time

Benefits offered by this job

Excellent benefits package

Job summary

Mott Community College seeks an Executive Director of Marketing and Communications in Flint, MI. This full-time role leads public relations, marketing and branding efforts, manages a department budget, and partners with senior leaders to advance the College’s image and programs.

The position requires a bachelor’s degree plus 8–10 years in leadership marketing roles, strong media relations, and expertise in digital marketing and crisis communications. Excellent benefits are provided.

Qualifications

• Bachelor degree in communications, business, marketing or related field.
• Minimum of 8-10 years experience in marketing positions that included leadership/management of a marketing/communications staff and media relations.
• Demonstrated experience in writing speeches for executive leaders.
• Demonstrated experience creating multimedia presentations with significant impact on designated audiences.
• Experience with local media and managing media messaging.
• Experience with oversight of department budgets.
• Experience with media buying.
• Experience with digital marketing tactics – search engine marketing, local directories, website development and maintenance, and search engine optimization.
• Experience conducting, commissioning and overseeing the development and interpretation of databases.
• Experience in crisis communications planning and implementation
• Experience leading a cross-functional team that may include members of the community as well as personnel to develop programs, events, strategies and publications that support organizational interests.

Responsibilities

• Develop strategy and provide leadership over the public relations, communication and marketing functions of the College.
• Lead a comprehensive and proactive College-wide marketing, communication and branding strategy.
• Enhance the College’s profile and visibility at local, regional and national levels.
• Provide leadership to Marketing and Communications and College Information Center departments.

Skills

Leadership/management

Media relations

Speech writing

Strategic marketing

Education

Bachelor degree in communications/business/marketing

Master's degree in Communications/Marketing/English

Tools

Desktop publishing

Job description

Mott Community College seeks an Executive Director of Marketing and Communications in Flint, MI. This full-time role leads public relations, marketing and branding efforts, manages a department budget, and partners with senior leaders to advance the College’s image and programs.

The position requires a bachelor’s degree plus 8–10 years in leadership marketing roles, strong media relations, and expertise in digital marketing and crisis communications. Excellent benefits are provided.