Strategic Marketing Associate Manager — Campaigns

Disney; Glendale (CA); On-site; USD 87,000 - 117,000; Full time

Job summary

Disney Entertainment seeks a collaborative marketing strategist to lead end-to-end campaigns for Disney-owned and licensed titles on Disney+ and Hulu. You will guide planning through launch, manage asset approvals, and drive cross-functional execution with teams across Theatrical, Brand, CRM, Social, and more.

You will build strong partner relationships, ensure brand consistency, and manage timelines from drafting through final approvals, while coordinating with studio partners and internal

Qualifications

• 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
• Experience leading cross-functional campaigns from planning through launch and managing external partners, asset approvals, stakeholder feedback, and concurrent timelines.
• Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail.
• Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience.

Responsibilities

• Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
• Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
• Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
• Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
• Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.

Skills

Cross-functional leadership

Project management

Communication skills

Attention to detail

Presentation skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

PowerPoint

Excel

Outlook

Teams

Job description

Disney Entertainment seeks a collaborative marketing strategist to lead end-to-end campaigns for Disney-owned and licensed titles on Disney+ and Hulu. You will guide planning through launch, manage asset approvals, and drive cross-functional execution with teams across Theatrical, Brand, CRM, Social, and more.

You will build strong partner relationships, ensure brand consistency, and manage timelines from drafting through final approvals, while coordinating with studio partners and internal