Strategic Leader, Brand & Category Insights

The Coca-Cola Company; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Job summary

The Coca-Cola Company in the United States, Atlanta, seeks a Senior Director, Brand and Category Insights to lead a category learning agenda that informs strategic marketing decisions and fuels growth across iconic beverages. You will synthesize qualitative and quantitative data to uncover drivers of brand equity and opportunities for innovation, partnering with North America and global teams.

Join a networked organization focused on collaborative learning, innovative methods, and data-driven

Qualifications

• Bachelor’s degree in social sciences, marketing, business, or related field; advanced degree preferred.
• 8+ years in consumer and market insights within CPG or related industries, including innovation and creative development.
• Mastery of custom research, analytics, and syndicated data sources with ability to design and interpret insights programs across methodologies.
• Strong ability to frame problems, apply holistic analysis, and connect insights to growth strategies.
• Ability to handle multiple high‑priority initiatives simultaneously, maintaining quality and speed.
• Proven leadership and influence, guiding senior stakeholders through data-driven storytelling.
• Excellent communication, synthesis of complex information, and presentation skills.
• Experience collaborating in a networked environment with internal partners and external vendors.
• Curious mindset, comfortable experimenting with emerging research methods and technology to drive speed and precision.

Responsibilities

• Develop and lead the category and brand insights learning plan in partnership with Human Insights and Marketing teams.
• Synthesize diverse data sources into holistic answers and actionable recommendations.
• Serve as a trusted thought partner to senior marketing leaders with data-backed storytelling.
• Lead insight workstreams supporting creative strategy, innovation pipeline development, and go‑to‑market execution.
• Leverage cutting‑edge research methodologies and AI-enabled tools to enhance insights delivery.
• Foster collaboration within the North America Operating Unit and global insights network.
• Manage and develop a team of three Brand/Category associates, building capabilities to elevate impact.

Skills

Strategic thinking

Leadership

Communication

Collaboration

Innovation mindset

Business acumen

Education

Bachelor’s degree in social sciences, marketing, business, or related field

Advanced degree preferred

Tools

Nielsen

Kantar

Ipsos

Job description

The Coca-Cola Company in the United States, Atlanta, seeks a Senior Director, Brand and Category Insights to lead a category learning agenda that informs strategic marketing decisions and fuels growth across iconic beverages. You will synthesize qualitative and quantitative data to uncover drivers of brand equity and opportunities for innovation, partnering with North America and global teams.

Join a networked organization focused on collaborative learning, innovative methods, and data-driven