Strategic Integrated Marketing Leader

ALSAC/St. Jude Children's Research Hospital; Memphis (TN); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

ALSAC/St. Jude Children's Research Hospital in Memphis, TN, seeks a Senior Advisor - Integrated Marketing to lead multichannel plans for high-priority audiences and partnerships.

The role translates insights into integrated strategies across touchpoints and drives growth in awareness, engagement, and revenue. You will lead cross-functional teams, develop audience journeys, monitor KPIs, and present findings to senior leadership.

Qualifications

• Requires a Bachelor's Degree and at least 6 years of practical experience, including 1 year of managing people and/or leading cross-functional teams.
• Strong working knowledge of integrated marketing, research methods, and analytics.
• Ability to influence stakeholders and translate insights into actionable marketing plans.

Responsabilités

• Lead the development and evaluation of multi-channel plans for high-priority audiences.
• Act as strategic marketing leader and trusted advisor to ALSAC stakeholders.
• Convene cross-functional teams to design cohesive journeys and activations.
• Translate audience insights into marketing briefs, content, and campaigns.
• Measure, report, and optimize initiatives with quarterly audience trackers.

Connaissances

Integrated marketing

Stakeholder management

Cross-functional leadership

Audience insights

Data-driven decisions

Campaign management

Communication

Formation

Bachelor's degree

Description du poste

ALSAC/St. Jude Children's Research Hospital in Memphis, TN, seeks a Senior Advisor - Integrated Marketing to lead multichannel plans for high-priority audiences and partnerships.

The role translates insights into integrated strategies across touchpoints and drives growth in awareness, engagement, and revenue. You will lead cross-functional teams, develop audience journeys, monitor KPIs, and present findings to senior leadership.