Strategic Integrated Content Producer

Star Tribune Branding; Minneapolis (MN); On-site; USD 71,000 - 84,000; Full time

Benefits offered by this job

401(K) match

Healthcare: medical, dental, vision

Life insurance

Paid time off

Hybrid/onsite options

Job summary

The Minnesota Star Tribune is seeking a Creative Content Producer to lead the development of integrated marketing campaigns across print, digital, social, video, and branded content. You will partner with sales, strategy, and clients to translate business goals into creative solutions, directing content from discovery through execution while guiding a team of designers, writers, and producers.

This on-site role in Minneapolis offers a comprehensive benefits package and opportunities to shape

Qualifications

• Bachelor's degree in Advertising, Marketing, Journalism, Communications, Graphic Design, or equivalent experience.
• Minimum of 3 years of content development and/or copywriting, advertising, brand marketing, or agency environments.
• Exceptional storytelling, presentation, and communication skills to influence clients and senior stakeholders.
• Proven success leading concept development and integrated campaigns.
• Advanced knowledge of AI and traditional creative platforms.

Responsibilities

• Collaborate on development of integrated marketing campaigns that align with client objectives and business goals.
• Translate marketing challenges into creative concepts and strategic storytelling across print, digital, social, video, and branded content.
• Develop authentic branded content, sponsored content, and native advertising that engages audiences while meeting client objectives.
• Collaborate with creative team members to elevate the quality of work; partner with sales, media, strategy, and production teams to develop and execute multi-channel marketing solutions.
• Build trusted client relationships by gaining a deep understanding of their business, industry, and marketing objectives.
• Lead client presentations and pitches, clearly communicating creative strategies and defending recommendations.
• Oversee projects from concept through execution, ensuring creative excellence, quality, and timely delivery.
• Evaluate and leverage the most effective creative tools and technologies, including AI, to enhance creativity, efficiency, and campaign performance.
• Stay current on industry trends, consumer insights, and emerging technologies to drive innovation.

Skills

Storytelling

Presentation

Communication

Influence stakeholders

Concept development

Pitching

Campaign delivery

AI tools

Education

Bachelor's degree in Advertising/Marketing/Journalism/Communications/Graphic Design

Tools

AI tools

Job description

The Minnesota Star Tribune is seeking a Creative Content Producer to lead the development of integrated marketing campaigns across print, digital, social, video, and branded content. You will partner with sales, strategy, and clients to translate business goals into creative solutions, directing content from discovery through execution while guiding a team of designers, writers, and producers.

This on-site role in Minneapolis offers a comprehensive benefits package and opportunities to shape