Strategic Insights Leader, Consumer Products

The Walt Disney Company; Celebration (FL); On-site; USD 146,000 - 196,000; Full time

Benefits offered by this job

Health and savings benefits

Educational opportunities

Disney benefits

Job summary

Disney in Celebration, FL seeks a Senior Manager of Consumer Products Insights to drive franchise and product strategy, lead a team, and partner across Licensing, Marketing, and Publishing. You will synthesize research to influence global decisions and manage large-scale foundational programs.

The role reports to the Director and has multiple direct reports, with responsibilities spanning insights across Americas and global Disney Consumer Products teams.

Qualifications

• 7+ years of primary market research experience required across qualitative and quantitative studies.
• Excellent written and verbal communication skills, including presenting insights to senior leaders.
• Demonstrated leadership across direct and indirect reporting relationships.
• Strong analytical and problem-solving skills with actionable recommendations.
• Proven ability to work cross-functionally with line of business and data partners.
• Experience with project management and handling multiple priorities and deadlines.
• Ability to synthesize complex information into concise, visual stories using PowerPoint/Keynote.

Responsibilities

• Engage partners to align the research program with strategic priorities and critical questions.
• Project management across all qualitative and quantitative research activities, from briefs to reporting.
• Manage external research vendors from proposals through delivery and milestones.
• Oversee hundreds of internal ad hoc requests with prioritization and timelines.
• Lead, coach, and develop a team, fostering a collaborative, high-performing culture.
• Identify and implement emerging methodologies, including AI-enabled research and analytics approaches.

Skills

Market research

Leadership

Cross-functional collaboration

Analytical thinking

Communication skills

PM skills

PowerPoint/Keynote

SPSS

Education

Bachelor’s degree or equivalent work experience

Tools

SPSS

DisplayR

Job description

Disney in Celebration, FL seeks a Senior Manager of Consumer Products Insights to drive franchise and product strategy, lead a team, and partner across Licensing, Marketing, and Publishing. You will synthesize research to influence global decisions and manage large-scale foundational programs.

The role reports to the Director and has multiple direct reports, with responsibilities spanning insights across Americas and global Disney Consumer Products teams.