Strategic GTM Planner & Campaign Integrator

CEA CAPA Education Abroad; Phoenix (AZ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Fresh Fruit Wednesdays

12 paid holidays

Generous PTO

Comprehensive health coverage

Paid parental leave

Fun team events

Job summary

CEA CAPA Education Abroad in Phoenix, Arizona is seeking a Specialist in Go-to-Market Strategy & Integration to lead integrated marketing initiatives. This role involves developing go-to-market plans and managing the enterprise marketing calendar, ensuring alignment across teams and effective campaign execution.

The ideal candidate has a bachelor’s degree and 2–5 years of marketing experience, particularly in campaign planning. Comprehensive health and wellness benefits, as well as generous time off, are included in this role.

Qualifications

• 2–5 years of experience in integrated marketing or campaign planning.
• Proven experience managing complex, cross-functional marketing initiatives.
• Ability to translate strategy into actionable plans.

Responsibilities

• Lead integrated go-to-market planning for seasonal campaigns.
• Develop comprehensive marketing plans outlining objectives and metrics.
• Coordinate launch readiness by tracking milestones and deliverables.
• Own internal communications for marketing campaigns.

Skills

Project management

Excellent communication

Campaign planning

Cross-functional coordination

Content strategy understanding

Education

Bachelor's degree in Marketing, Communications, Business

Job description

CEA CAPA Education Abroad in Phoenix, Arizona is seeking a Specialist in Go-to-Market Strategy & Integration to lead integrated marketing initiatives. This role involves developing go-to-market plans and managing the enterprise marketing calendar, ensuring alignment across teams and effective campaign execution.

The ideal candidate has a bachelor’s degree and 2–5 years of marketing experience, particularly in campaign planning. Comprehensive health and wellness benefits, as well as generous time off, are included in this role.