Strategic Foodservice Growth Director

Red Gold; Elwood (IN); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Red Gold is seeking a Business Development Director for Non-Commercial Sales to lead strategic foodservice sales across FSMCs, GPOs, and national accounts, including K12. You will oversee a 4-person K12 team, negotiate contracts, and collaborate cross-functionally to drive growth and market share.

The role demands deep foodservice expertise, strong business acumen, and a proven record in complex sales relationships. Travel and leadership responsibilities are expected.

Formación

• Bachelor's degree in Business, Marketing, Foodservice Management, or related field.
• MBA or advanced business degree preferred.
• 8+ years of progressive foodservice sales experience.
• Demonstrated success managing GPO, Non-Commercial, K12, and/or National Chain accounts.
• Experience negotiating complex agreements and managing large strategic customer relationships.
• Proven track record of achieving and exceeding sales growth objectives.
• Experience working with food manufacturers, foodservice distributors, or related industry organizations preferred.

Responsabilidades

• Develop and execute annual sales plans to achieve revenue, profitability, and market share objectives.
• Identify, prioritize, and pursue growth opportunities within GPOs, national chain restaurant groups, healthcare, education, hospitality, and other non-commercial foodservice segments.
• Create strategic account plans that align customer objectives with company capabilities and growth initiatives.
• Monitor industry trends, competitive activity, and customers’ needs to develop proactive sales strategies.
• Build and maintain executive-level relationships with key decision-makers within assigned accounts.
• Serve as the primary commercial contact for strategic customers and partner organizations.
• Lead customer business reviews and develop growth plans that drive mutual success.
• Expand distribution, product penetration, and contract utilization within existing accounts.
• Manage and strengthen relationships with GPO leadership and member organizations.
• Lead negotiations for customer contracts, pricing agreements, rebates, and strategic partnerships.
• Ensure compliance with negotiated agreements and maximize contractual opportunities.
• Evaluate contract performance and identify opportunities for improvement and growth.
• Work with Director of Foodservice to develop GPO strategy for client level execution via RSM and Broker Sales Teams.
• Partner with Marketing, Operations, Finance, Customer Service, and Supply Chain teams to deliver exceptional customer solutions.
• Collaborate on new product introductions, promotions, and strategic initiatives.
• Support forecasting, budgeting, and demand planning activities related to strategic accounts.
• Analyze sales performance, customer profitability, market trends, and contract compliance.
• Develop and present business reviews, sales forecasts, and growth recommendations to senior leadership.
• Maintain accurate account activity and opportunity pipelines within CRM systems.
• Analyze market trends, customer needs, and competitive activity to identify opportunities for growth and increased market penetration.
• Collaborate with Marketing/Insights to develop customer-specific presentations, product solutions, and promotional programs.
• Support new product introductions and product conversions within targeted non-commercial accounts.
• Manage, hire, train, and lead a team of 4 K12 Advisors/ RSM's with combined responsibility for a stable and growing, national K12 footprint, both commodity processing (37 states) and commercial sales to more than 7000 districts throughout the U.S., including dedicated K12 brokers (5 markets) and K12 distribution (i.e. Goldstar, etc).
• Oversee an internal team who support both the non-commercial and K12 administrative responsibilities, including over 400 K12 RFP’s/bids annually.
• Support bid and contract opportunities by collaborating with internal stakeholders to ensure timely and accurate responses.
• Oversee the national USDA Commodity Processing Program requirements, execution details & strategy.
• Maintain a strong understanding of cooperative purchasing programs, procurement regulations, and contract vehicles relevant to non-commercial channels.
• Collaborate with field sales teams to ensure consistent execution of regional and national non-commercial initiatives.
• Develop and maintain relationships with food service directors, procurement leaders, and key decision-makers within education, healthcare, and government accounts.
• Conduct business reviews with key accounts to evaluate performance, identify opportunities, and align on future objectives.
• Partner with distributor representatives and broker teams to drive execution of sales strategies and customer initiatives.
• Monitor sales performance and key account metrics, recommending action plans to achieve volume and profitability goals.
• Build awareness and preference for Red Gold products through customer training, educational events, and segment-focused selling activities.
• Provide regular updates to leadership regarding market trends, customer opportunities, competitive threats, and pipeline activity.
• Assist in developing annual sales forecasts, budgets, and strategic growth plans for the non-commercial segment.
• Strengthen partnerships with distributors to improve product availability, contract compliance, and customer service levels.
• Provide expertise on non-commercial segment requirements, regulations, and purchasing processes.
• Develop annual objectives that parallel the company priorities and departmental objectives.
• Establish and nurture relationships with key personnel at assigned chain accounts, including CEOs, CMOs, Operations, Culinary, and Purchasing leaders.
• Identify opportunities to expand product distribution, menu penetration, and promotional activity within assigned accounts.
• Collaborate with National Accounts Culinary consultant.

Conocimientos

Foodservice knowledge

Negotiation

Relationship management

CRM proficiency

Analytical ability

Educación

Bachelor's degree in Business/Marketing/Foodservice Management

MBA or advanced degree preferred

Herramientas

Microsoft Excel

PowerPoint

CRM software

Descripción del empleo

Red Gold is seeking a Business Development Director for Non-Commercial Sales to lead strategic foodservice sales across FSMCs, GPOs, and national accounts, including K12. You will oversee a 4-person K12 team, negotiate contracts, and collaborate cross-functionally to drive growth and market share.

The role demands deep foodservice expertise, strong business acumen, and a proven record in complex sales relationships. Travel and leadership responsibilities are expected.