Strategic Enterprise Brand & Communications Director

Finlays; Gonzales (TX); On-site; USD 155,000 - 175,000; Full time

Benefits offered by this job

Health care plan (medical, vision, and

Dental insurance

Quarterly incentive bonus

Paid time off

Parental leave

Bereavement leave

401(k) plan

Job summary

Finlays Gonzales is seeking a Director of Corporate Brand & Communications to shape, protect, and advance the enterprise narrative and brand identity. You will lead brand strategy, internal and external communications, and media relations, reporting to the Chief Corporate Affairs Officer.

You will collaborate with Marketing, HR, Government Relations, and senior leadership to align corporate and product brands, govern brand standards, and drive reputation management across stakeholders.

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, business, or a related field; advanced degree preferred.
• 10+ years of experience in corporate communications, corporate brand, public relations, reputation management, or related disciplines.
• Significant experience leading corporate brand and/or enterprise communications programs.
• Experience working with C-suite executives and senior business leaders.
• Demonstrated experience managing complex communications issues and multiple stakeholder audiences.
• Experience leading teams and managing agencies or external partners.
• Corporate, agency, or similarly complex organizational experience preferred.
• Food and beverage industry experience a plus.

Responsibilities

• Lead the development, implementation, and ongoing evolution of the organization's corporate brand strategy, positioning, purpose, and identity.
• Collaborate with the leadership team to articulate the enterprise corporate narrative, key messages, and reputation.
• Establish corporate brand standards, governance processes, and guidelines, ensuring consistent expression of the brand across functions, locations, and stakeholder groups.
• Ensure the corporate brand reflects the organization's purpose, strategy, values, culture, and desired reputation.
• Partner with Marketing to maintain clear alignment between the corporate brand and product/customer brands while establishing appropriate ownership and decision rights.
• Evaluate opportunities to strengthen corporate brand awareness, differentiation, and stake.
• Monitor external perceptions, media coverage, stakeholder sentiment, and issues that could affect the organization.
• Collaborate with leadership to develop and execute an integrated enterprise communications platform aligned with the organization’s strategy.
• Lead corporate communications across internal and external stakeholder audiences with a balanced framework that ensures consistency.
• Oversee corporate announcements, press releases, organizational communications, leadership messages, presentations, talking points, FAQs, and other internal and external communications.
• Serve as a strategic communications advisor to the CCAO, CEO, and senior leadership team.
• Develop executive communications that strengthen leadership visibility, and credibility with key stakeholders.
• Lead or oversee the organization's corporate media relations strategy and develop proactive media strategies that advance the organization's corporate narrative and reputation.
• Build productive relationships with relevant business, industry, trade, and local media.
• Partner with Human Resources, Culture/Employee Engagement, and senior leadership to strengthen employee understanding of the organization's strategy, purpose, values, priorities, and culture.
• Work with the Communications Manager to form enterprise internal communications that create clarity, alignment, and organizational connection.
• Work with key function leads to develop crisis communications protocols, response plans, stakeholder messaging, and executive communications.
• Coordinate closely with Legal, Operations, Human Resources, Government Relations, and executive leadership during significant issues.
• Oversee enterprise-level content across corporate websites, social channels, presentations, reports, videos, publications, and leadership platforms.
• Establish KPIs for corporate brand, communications, media relations, employee engagement, executive visibility, and reputation.

Skills

Leadership experience

Corporate communications

Education

Bachelor’s degree in communications, public relations, journalism, marketing, or business

Job description

Finlays Gonzales is seeking a Director of Corporate Brand & Communications to shape, protect, and advance the enterprise narrative and brand identity. You will lead brand strategy, internal and external communications, and media relations, reporting to the Chief Corporate Affairs Officer.

You will collaborate with Marketing, HR, Government Relations, and senior leadership to align corporate and product brands, govern brand standards, and drive reputation management across stakeholders.