Strategic Director of Creative & Content

Cfs Brands Llc; Oklahoma City (OK); On-site; USD 120,000 - 180,000; Full time

Job summary

CFS Brands, headquartered in Oklahoma City, seeks a Director of Creative and Content to lead our in-house creative function and strengthen capabilities for a growing multi-brand portfolio. This leadership role combines creative direction, people leadership, and operational ownership to set high standards for execution.

The Director will oversee in-house and offshore professionals, coordinate with external agencies, and manage intake, planning, prioritization, capacity, workflow, and resource

Qualifications

• 8+ years of progressive experience in creative, content, brand, marketing, advertising, or related disciplines, including experience leading people or a function.
• Demonstrated experience building, restructuring, or scaling a creative, content, or marketing function.
• Strong creative judgment with experience across integrated marketing channels and a portfolio demonstrating visual storytelling and content development.
• Experience managing high-volume creative workflows across multiple brands, business units, or stakeholder groups.
• Strong project prioritization, demand planning, resource allocation, and creative operations capabilities.
• Demonstrated ability to develop talent, coach performance, build team capabilities, and align resources with business needs.
• Experience managing agencies, freelancers, photographers, and other external creative partners.
• Strong communication, stakeholder management, presentation, and relationship-building skills.
• Ability to balance creative quality with business priorities, deadlines, budgets, and available resources.
• Experience in a multi-brand, B2B, manufacturing, foodservice, healthcare, or similarly complex organization preferred.

Responsibilities

• Lead creative and content development across the CFS Brands portfolio and establish a high standard for quality, storytelling, and brand consistency.
• Translate brand, customer, product, and commercial priorities into compelling creative strategies and deliverables.
• Provide clear creative direction and constructive feedback while empowering the team to develop strong solutions.
• Lead, coach, and develop a team of in-house and offshore creative professionals.
• Build team capabilities aligned with the evolving needs of the business and identify opportunities for development, additional expertise, or resources.
• Establish clear roles, expectations, accountability, and performance standards that help the team do its best work.
• Foster a collaborative team model with clear ownership, strong communication, and accountability from brief through completion.
• Own the end-to-end creative operating model from intake through completion, including decision rules, project ownership, review expectations, and escalation paths.
• Maintain visibility into demand, capacity, priorities, deadlines, dependencies, status, and tradeoffs across the portfolio.
• Prioritize work based on strategic importance, business impact, timing, and available resources; decide what to start, stop, simplify, defer, decline, or outsource.
• Build processes, metrics, and tools that improve accountability, efficiency, and on-time delivery.
• Develop an effective resource model across internal talent, offshore resources, freelancers, and external agencies.
• Lead agency relationships, including partner selection, briefs, scopes, budgets, timelines, performance, quality, and changes in support.
• Determine when work should remain in-house and when external expertise or additional capacity is required.
• Build strong partnerships across Marketing, Product Management, Sales, Digital, Channel Marketing, Tradeshows, and other functions.
• Partner with Product Management to support high-volume product needs and translate product knowledge into clear customer and dealer stories.
• Navigate competing priorities and stakeholder expectations; present recommendations and creative work effectively to senior leadership.
• Strengthen creative standards and brand governance across the portfolio.
• Build repeatable processes, templates, and tools that improve consistency and efficiency without making the work feel generic.
• Help evolve the creative organization as CFS Brands grows across brands, products, channels, and markets.

Skills

Creative leadership

Brand storytelling

People leadership

Creative operations

Demand planning

Resource allocation

Stakeholder management

Communication

Portfolio management

Education

Bachelor’s degree in marketing, communications, design, advertising, or related field

Job description

CFS Brands, headquartered in Oklahoma City, seeks a Director of Creative and Content to lead our in-house creative function and strengthen capabilities for a growing multi-brand portfolio. This leadership role combines creative direction, people leadership, and operational ownership to set high standards for execution.

The Director will oversee in-house and offshore professionals, coordinate with external agencies, and manage intake, planning, prioritization, capacity, workflow, and resource