Strategic Director, Measurement & Audiences Product

Samba; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Samba, a media intelligence company, seeks a strategic product leader to own the Measurement & Audiences portfolio. You will drive vision, roadmap, and outcomes, overseeing a team of Product Owners/Managers and collaborating with Data Science, Engineering, Sales, and Business Development to deliver measurable business impact.

Reporting to the Chief Product Officer, you will balance analytical rigor with commercial acumen, shaping product strategy across cross-device measurement, activation, and

Qualifications

• 12+ years of product management experience with 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms.
• Deep expertise in digital advertising measurement—reach/frequency, attribution models, incrementality testing, brand lift studies, or audience analytics.
• Proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes.
• Strong analytical foundation with ability to evaluate statistical methodologies and communicate complex concepts to non-technical stakeholders.
• Experience managing both platform products (audience activation, measurement dashboards) and strategic initiatives (insights, R&D, partnerships).

Responsibilities

• Own the vision, roadmap, and outcomes for Measurement and Audiences products.
• Drive portfolio-level prioritization across feature development, infrastructure, partner integrations, and insights initiatives.
• Define success metrics spanning adoption, measurement accuracy, revenue impact, and operational efficiency.
• Translate market trends and customer feedback into actionable product strategy that differentiates our platform.
• Lead and develop a team of Product Owners/Managers across reach & frequency, outcomes measurement, audiences/activation, integrations, and strategic initiatives.

Skills

Product leadership

Ad tech

Strategic planning

Data-driven decision making

Cross-functional collaboration

Job description

Samba, a media intelligence company, seeks a strategic product leader to own the Measurement & Audiences portfolio. You will drive vision, roadmap, and outcomes, overseeing a team of Product Owners/Managers and collaborating with Data Science, Engineering, Sales, and Business Development to deliver measurable business impact.

Reporting to the Chief Product Officer, you will balance analytical rigor with commercial acumen, shaping product strategy across cross-device measurement, activation, and