Strategic Director, Digital Planning & Growth

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Director of Strategy to lead strategy and digital planning for key clients in New York. Lead a growing internal team while actively deploying strategic plans and managing budgets.

Drive up‑side revenue and maintain strong client relationships with senior leadership involvement. The role requires senior-level experience in media strategy, hands-on leadership, and a deep understanding of upstream marketing initiatives.

Qualifications

• 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.
• Strategic thinker with ability to analyze everything and think critically to solve problems.
• Ability to establish and manage P&L statements and maintain client/vendor relationships.

Responsibilities

• Provide strong leadership and client management across assigned accounts.
• Inspire innovative solutions, creativity, and proactive planning.
• Maintain digital mindset and curiosity to stay ahead in media strategy.
• Manage complex processes with flexibility and agility.
• Model Spark Foundry values and mentor the strategy team.
• Deliver sound strategic plan recommendations aligned to client objectives.
• Keep deep knowledge of client businesses, focusing on upstream initiatives.
• Lead the use of media research resources effectively.
• Collaborate across internal teams and agency partners.

Skills

Digital media planning

Media buying

Team leadership

Client relationship management

P&L management

Strategic thinking

Negotiation

Budget management

Job description

Spark Foundry, part of Publicis Groupe, seeks a Director of Strategy to lead strategy and digital planning for key clients in New York. Lead a growing internal team while actively deploying strategic plans and managing budgets.

Drive up‑side revenue and maintain strong client relationships with senior leadership involvement. The role requires senior-level experience in media strategy, hands-on leadership, and a deep understanding of upstream marketing initiatives.