Strategic Director, Digital Engagement & Growth

The University of Texas at Austin; Austin (TX); On-site; USD 152,100 - 185,900; Full time

Benefits offered by this job

Standard office environment

Competitive pay

Job summary

A leading educational institution in Austin seeks a Director of Digital Engagement to spearhead digital marketing initiatives and enhance the university's online presence. The candidate will develop a comprehensive digital engagement strategy, manage marketing platforms, and oversee social media governance. Qualified applicants should possess over seven years in digital marketing with expertise in Adobe Experience Manager and project management. Competitive salary upwards of $169,000, depending on qualifications.

Qualifications

• 7+ years of progressive experience in digital marketing and web management.
• Proven leadership managing digital strategies and teams.
• Expertise in Adobe Experience Manager and digital campaign tools.

Responsibilities

• Develop and execute a digital engagement strategy.
• Oversee enterprise use of marketing platforms.
• Lead social media strategy and governance.

Skills

Digital marketing expertise

Project management

SEO best practices

Leadership skills

Analytical skills

Education

Bachelor’s degree in marketing or related field

Master’s degree preferred

Tools

Adobe Experience Manager

CRM systems

Google Analytics 4

Job description

A leading educational institution in Austin seeks a Director of Digital Engagement to spearhead digital marketing initiatives and enhance the university's online presence. The candidate will develop a comprehensive digital engagement strategy, manage marketing platforms, and oversee social media governance. Qualified applicants should possess over seven years in digital marketing with expertise in Adobe Experience Manager and project management. Competitive salary upwards of $169,000, depending on qualifications.