Strategic Digital Marketing Manager (Remote)

Interactive-Strategies; Washington (District of Columbia); On-site; USD 70,000 - 88,000; Full time

Benefits offered by this job

Health, vision and dental insurance

Pre-tax Flexible Spending Account (FSA

Profit sharing

Vacation/Sick time

Disability insurance

Life and AD&D insurance

401k with company match

New business referral bonus

Professional development opportunities

Flexible work schedule

DC Metro SmartBenefits

Job summary

Interactive Strategies, a well-regarded digital agency in downtown Washington, DC, seeks a Digital Marketing Manager to lead multi-channel marketing and fundraising programs for mission-driven clients.

You will oversee email fundraising, digital advertising, and integrated campaigns, and mentor the internal marketing team while collaborating across design, content, development, and advertising to drive performance.

Qualifications

• Bachelor’s or Master’s degree in a related field.
• 3-5+ years of digital marketing and/or digital fundraising experience.
• Experience with conversion-driven strategies and email marketing campaigns.
• Working knowledge of HTML/CSS and multiple email platforms.
• Experience with Engaging Networks, EveryAction, and FundraiseUp is a plus.
• Analytical, data-driven thinker with knowledge of analytics tools.

Responsibilities

• Lead day-to-day client accounts with proactive communication.
• Develop integrated strategies across email fundraising, paid media, sms, and other channels.
• Present recommendations and translate goals into actionable plans.
• Plan and execute creative, conversion-focused campaigns across channels.
• Collaborate with design, content, development, and advertising teams.
• Support email production including planning, drafting, segmentation, testing, and optimization.
• Plan and optimize campaigns across paid social, search, programmatic, and connected TV.
• Conduct audits and track performance, delivering ROI insights and reports.
• Stay current on digital marketing trends and contribute to process improvements.

Skills

Digital marketing

Email marketing

Analytics

Strategic thinking

Client facing

HTML/CSS knowledge

Engaging Networks

EveryAction

FundraiseUp

Education

Bachelor’s or Master’s degree in a related field

Tools

Engaging Networks

EveryAction (Bonterra)

FundraiseUp

Google Analytics

Google Tag Manager

Job description

Interactive Strategies, a well-regarded digital agency in downtown Washington, DC, seeks a Digital Marketing Manager to lead multi-channel marketing and fundraising programs for mission-driven clients.

You will oversee email fundraising, digital advertising, and integrated campaigns, and mentor the internal marketing team while collaborating across design, content, development, and advertising to drive performance.