Strategic Creative Lead — Soccer & Culture

Footballco; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Footballco in New York is seeking a dynamic Creative Strategist to join our growing team. You will translate cultural insight into bold brand concepts and co-create campaigns across soccer media, fashion, music, and beyond.

You’ll work with sales, content, and client services to deliver engaging, datapowered strategies designed to captivate audiences and maximize brand impact. The role requires a keen eye for trends, strong presentation skills, and the ability to collaborate with senior

Qualifications

• Extensive experience in media, sports marketing, agency or brand roles with cultural strategy focus.
• Ability to develop strategic and creative campaign proposals that meet marketing goals.
• Strong understanding of digital and social platforms and sports culture intersections.

Responsibilities

• Collaborate with internal teams (sales, client management, creative, editorial).
• Clarify briefs and commercial challenges to shape proposals.
• Support go-to-market positioning and strategy for campaigns.
• Identify insights and package them for brands and audiences.
• Brief, inspire and provide feedback to creative teams.
• Evaluate concepts against the original strategy and measure impact.
• Craft content strategies for social and digital platforms with measurable results.
• Communicate persuasively to drive projects to successful conclusions.
• Mentor and support junior members of the strategy team.

Skills

Media experience

Cultural strategy

Creative campaigns

Presentation skills

Stakeholder collaboration

Job description

Footballco in New York is seeking a dynamic Creative Strategist to join our growing team. You will translate cultural insight into bold brand concepts and co-create campaigns across soccer media, fashion, music, and beyond.

You’ll work with sales, content, and client services to deliver engaging, datapowered strategies designed to captivate audiences and maximize brand impact. The role requires a keen eye for trends, strong presentation skills, and the ability to collaborate with senior