Strategic Communications & Marketing Specialist

James Madison University; Harrisonburg (VA); On-site; USD 40,000 - 44,000; Full time

Benefits offered by this job

Generous leave

Health coverage

Retirement benefits

Well-being program

Tuition waiver

Job summary

James Madison University is seeking a Communications and Advertising Specialist for the School of Media Arts and Design. The role focuses on developing advertising and outreach strategies targeting students, alumni and prospective students, and mentoring SMAD student workers assigned to communications-related roles.

You will work with the Director and Associate Director to coordinate campaigns, manage newsletters, and update the SMAD website while collaborating with CAL and other offices to

Qualifications

• Excellent oral and written communication skills.
• Experience in visual design and/or advertising/marketing.
• Experience in multimedia production.
• Ability to prioritize assignments and meet deadlines.
• Basic knowledge of website content management.
• Proficient with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint and Teams).
• Ability to work as part of a team.
• Ability to mentor students.

Responsibilities

• Coordinate research, creation and publishing of content across social media to promote SMAD.
• Create and manage bulk email communications to faculty, alumni, students.
• Collaborate with CAL and other offices on coordinated campaigns.

Skills

Communication skills

Visual design

Multimedia production

Deadline management

CMS knowledge

Microsoft Office

Mentoring students

Tools

Adobe Creative Cloud

Canva

Affinity

Cascade CMS

Job description

James Madison University is seeking a Communications and Advertising Specialist for the School of Media Arts and Design. The role focuses on developing advertising and outreach strategies targeting students, alumni and prospective students, and mentoring SMAD student workers assigned to communications-related roles.

You will work with the Director and Associate Director to coordinate campaigns, manage newsletters, and update the SMAD website while collaborating with CAL and other offices to