Strategic Communications Leader for Sports & Entertainment

Charlotte Hornets; Charlotte (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

The Charlotte Hornets, along with Hornets Sports & Entertainment, seeks a Director of Communications to lead strategic communications and earned media initiatives across the organization.

Reporting to the Vice President of Communications & Public Affairs, the Director will craft narratives, pitch media, and coordinate with Marketing, Digital, Broadcast and events teams to amplify visibility locally, regionally and nationally.

Qualifications

• Bachelor’s degree in a communications-related field.
• Proven ability to design and execute multi-channel communications programs.
• Strong writing, editing and storytelling capabilities.

Responsibilities

• Develop and execute strategic communications and PR plans to support business priorities.
• Lead day-to-day corporate communications and earned media efforts.
• Proactively identify and pitch compelling stories across departments and partners.
• Create creative PR strategies to break through sports media cycles.
• Expand earned media presence beyond traditional sports outlets.
• Build and maintain relationships with local, regional and national media.
• Monitor activities and identify publicity opportunities for milestones.
• Write and edit press materials, talking points, and briefings.
• Position executives for media interviews and speaking engagements.
• Collaborate with Marketing, Digital & Social teams to coordinate channels.
• Manage multiple initiatives with accuracy and timeliness.
• Support communications for partnerships, ticket sales, retail, F&B and more.
• Work with Foundation initiatives to develop storytelling opportunities.
• Support VP of Communications on strategic priorities and reputation management.
• Oversee media monitoring and coverage analysis.

Skills

Strategic communications

Media relations

Writing & editing

Project management

Cross-functional collaboration

Public relations

Storytelling

Education

Bachelor’s degree in Communications or related field

Job description

The Charlotte Hornets, along with Hornets Sports & Entertainment, seeks a Director of Communications to lead strategic communications and earned media initiatives across the organization.

Reporting to the Vice President of Communications & Public Affairs, the Director will craft narratives, pitch media, and coordinate with Marketing, Digital, Broadcast and events teams to amplify visibility locally, regionally and nationally.