Strategic Communications Lead for Developer & AI Influence

Redis Enterprise; San Francisco, Northern (CA, KY); Hybrid; USD 150,000 - 185,000; Full time

Job summary

Redis is seeking a Principal Manager, Communications & Developer Influence to shape how the company is understood by customers, media, and the technology industry. You will partner with executives, product marketing, and customer marketing to tell compelling stories through media relations, thought leadership, and influencer programs.

In this senior IC role, you will own the social amplification layer, align with Developer Marketing, and drive integrated campaigns across earned media and owned

Qualifications

• 8+ years of experience in corporate communications or integrated communications within B2B technology.
• Experience developing communications strategies for high-growth SaaS, cloud infrastructure, AI, developer tools, or enterprise software.
• Proven success securing meaningful earned media coverage and building long-term relationships with top-tier business and technology journalists.
• Experience creating executive thought leadership programs, including media interviews, speaking opportunities, and executive social media strategy.
• A strong point of view about implementing agentic solutions to work more effectively and efficiently.
• Strong understanding of today's media landscape, including traditional media, newsletters, podcasts, influencers, and technical/practitioner creator communities.
• Outstanding writing, editing, and storytelling skills with the ability to translate complex technical concepts into compelling narratives.
• Demonstrated ability to influence senior executives and navigate cross-functional organizations with confidence and credibility.
• Experience managing PR agencies and integrated communications programs with measurable business outcomes.
• Experience partnering with a developer advocacy or DevRel function, with a clear sense of where communications ends and technical community-building begins.
• Strong project management skills with the ability to prioritize multiple initiatives in a fast-paced, high-growth environment.

Responsibilities

• Develop and execute Redis' corporate communications strategy to increase awareness, strengthen brand reputation, and support product launches and company growth.
• Drive proactive media relations by building strong relationships with technology, business, AI, cloud, and developer press while managing inbound opportunities.
• Partner with executives to develop thought leadership pieces, speaking opportunities, and executive visibility programs.
• Lead communications strategy around major corporate milestones, partnerships, customer stories, company research, and industry trends.
• Serve as the communications partner to Developer Marketing, aligning on cadence and channel ownership, so technical storytelling and press/creator amplification reinforce each other rather than compete for the same moments.
• Build and manage integrated communications campaigns across earned media, executive social media, influencers, and owned channels.
• Build and own an influencer program that identifies and develops relationships with independent engineers, OSS maintainers, technical YouTubers/newsletter writers, and voices who carry credibility with developer and infrastructure audiences.
• Own and manage Redis' influencer marketing strategy, bringing a strong point of view on the creators, channels, and communities that shape enterprise technology conversations.
• Own the social media function to amplify company news and executive perspectives across LinkedIn, X, and emerging platforms—and own the decision on whether we use a vendor to support this.
• Manage PR agency relationships, establish measurable goals, and evaluate program performance through media quality, share of voice, executive visibility, and business impact.
• Collaborate across marketing, developer relations, customer marketing, and executive leadership to ensure consistent messaging and a unified external narrative.
• Monitor industry trends, competitive narratives, and emerging issues to proactively position Redis within key market conversations.
• Serve as a trusted communications advisor to executives, preparing messaging for media interviews, conferences, customer events, and strategic communications.

Skills

Corporate communications

Public relations

Media relations

Executive storytelling

Tools

PR agencies management

Job description

Redis is seeking a Principal Manager, Communications & Developer Influence to shape how the company is understood by customers, media, and the technology industry. You will partner with executives, product marketing, and customer marketing to tell compelling stories through media relations, thought leadership, and influencer programs.

In this senior IC role, you will own the social amplification layer, align with Developer Marketing, and drive integrated campaigns across earned media and owned